A nod from the Bookmarks Awards for REDD’S Africa.

When SoulProviders launched as a Content and Digital agency they couldn’t have foreseen what the future held a mere two years down the line. The big dreams and consistent hard work have culminated in recognition by the Digital industry’s most prestigious awards. SoulProviders is proud to announce that one of their online flagship brands REDD’S Africa, under their Africa Desk division, has been nominated in this year’s Bookmarks Awards in theBest brand/company category.


REDD’S Africa client Langa Khanyile Category Expansion Manager – AFB’s & Spirits, SABMiller Africa – had this to say about working with the agency SoulProviders.

“When I challenged the SoulProviders team to reach 100k FB fans by the end of F14 it was an audacious goal that I considered to be unachievable by most.  As it stands, not only are we fast becoming the biggest REDD’S community in the world, in one month, we were able to interact with 1 million consumers across the continent; more remarkable is the high engagement levels you will see on our page vs peer pages – which speaks to the relevancy and resonance of the content that is posted by the SoulProviders team –they just get our consumers, more than this, they are able to get them to go into outlets and purchase REDD’S by letting them know where it is available in their neighborhoods – no billboard can do that for you.  Our unified vision is  “one Redd’s, one Africa, one million hectolitres” – digital remains a key part of ensuring this vision is realised. All the markets where digital is employed have posteddoubledigitgrowth

The Chief-Firestarter of SoulProviders,Sarah-Jane Bodenhad this to add,Really chuffed that REDD’S Africa is our first ever Bookmarks shortlist, it’s a passion project for us, where we have bravely ventured with our client into new territories, doing our best to bring an authenticity to pan-African storytelling on behalf of an exciting brand.  We’re delighted the judges gave a nod to our efforts. We’re a small content and digital agency and being up there with all the legendary big guys is a big compliment for us. Represent!”

This article wouldn’t be complete without hearing from Thina Mazulu who saidWe’re so thrilled about the nomination & would like to raise our REDD’S ( 🙂 I couldn’t resist) to the Bookmarks judges for the vote of confidence. We’d also like to extend a big thank you to our clients for trusting us with sharing the brand with the continent. Holding thumbs for that award”

Here’s to work with soul. Cheers.

A special “Thank You” goes to all the  REDD’S Africa team members. Looking forward to seeing this brand soar to greater heights:

Kenya: Pinkie, Pheodor, Frankie, Victor and Tony
Nigeria: James, Chris and Tosin
South Africa: Blair, Nick, Jongamazizi and Phiona

PS: You can follow this amazing brand on Facebook under: REDD’S Africa.

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