ABSEIL DOWN PONTE next weekend
Oh yes, developers continue to put their money where their mouths are and the iconic Ponte City Towers is being revamped and sold off as part of the ongoing urban regeneration in Jozi. You, yes you, have the chance to abseil or rap jump down the 173m2 high building. What can we say? Rather you than us…. we’re a little scared of heights but it sounds like a remarkable marketing idea. Enjoy!
The Johannesburg Development Agency and Investagain property developers would like to invite you to a once in a lifetime opportunity to abseil or ‘rap jump’ down the side of the tallest residential building in the southern Hemisphere!.
On Saturday October 13th, 2007, from 10h00-17h00, you will have the opportunity to be taken to the top of Ponte City and released- face first or feet first- down, down, down the side of the building. A number of ropes and several well-trained, qualified professionals will assist you on the descent- so it’s all perfectly safe and…whoooooosh, what a rush!
Refreshments, music and kiddies entertainment will be on offer while your family watches breathlessly as you make your way down the 173 metre high building. There is also secure underground parking and signage so you won’t get lost. (see attached map).
Even better than knowing you’ll have an unrivalled experience is the fact that this is a charity event. The R500 fee for each jump will go to the Creative Inner City Initiative, a fantastic organization that works to develop artists in the inner-city. You may have already seen some of their work – the mosaic balls in Harrow road, the Faraday taxi rank mosaic, and the graphics at Drill Hall. The CICI is also the initiators of the Hillbrow carnival and runs a number of art programmes for children in Joubert Park.
The event also serves to hi-light a number of new developments happening in the inner-city. This area is being revitalized at an incredible pace- from the conversion of Ponte City into upmarket luxury apartments (see http://www.newponte.co.za/), to the Ellis Park Precinct Development which aims to regenerate the Greater Ellis Park into a secure, safe, vibrant and sustainable leading destination of choice for sports and recreation within Johannesburg. Other great new projects in the environs, includes the new Alhambra theatre, not to mention a plethora of initiatives by the City of Johannesburg including the newly approved JDA-led Hillbrow, Berea and Yeoville Public Environment Upgrade.
On the day, we’ll be taking people on a ‘first come, first served’ basis. But we’ll be doing jumps throughout the day so everyone will have a chance. You’ll also get a sneak preview of the much talked about new Ponte City, currently being completely revamped.
For more information, phone Charlotte Maponyane or Ngaire Blankenberg at Space Marketing: 011-339-6131 or e-mail firstname.lastname@example.org.