Nice Idea SABC3!
We’re suprised that SABC 3 is sticking to the oh-so-90s continuity presenter format, but at least they’re trying a fresh approach – the presenters will sport up-and-coming young designers creations in April giving them a brilliant (and much needed) opportunity to flaunt their work to the nation. Nice idea. Let’s hope they can carry it off better than some of their announcements. SABC3 viewers will soon witness their favourite continuity presenters looking poised to take the catwalk by storm, when they go on air sporting creations by new upcoming young South African designers.
Announcing the exciting new development at Audi Joburg Fashion Week, organisers African Fashion International (AFI) confirmed they have inked an agreement with SABC3 that will see young designers from previously disadvantaged backgrounds showcasing their wares to the more than seven million viewers who regularly tune in to the channel.
For an initial period of six months from the beginning of April, the presenters – Zinzi Zungu, Thuli Zulu, Liezel van der Westhuizen, Dennis Tau and Jason Greer – will wear innovative homegrown creations that are certain to complement the channel’s aspirational identity and add a sprinkling of glamour to prime-time viewing.