PUMA & Trapstar Bring The Noise to SA
by Stuart Hendricks
Streetwear aficionados will be familiar with London-based label, Trapstar, and its edgy, urban aesthetic. Trapstar was created from underground, inner-city subculture, with design influences ranging from cinema, photography and music to contemporary art and military references. Their bold, graphic t-shirts and hoodies, tough leather biker jackets, and LDN-repping caps have become a firm favourite amongst the likes of Rihanna, Rita Ora, Iggy Azalea, A$AP Rocky and Cara Delevingne. The brand has truly become an ambassador for a new era of forward-thinking creative minds.
To add an athletic edge to their non-conformist streetstyle character, Trapstar have partnered with PUMA to reinterpret Trapstar’s gritty silhouette and add a fresh, injection of athleisure that wouldn’t be out of place in London’s white-wall quarters.
The Trapstar X Puma Autumn/Winter ‘16 teaser features the classic PUMA Disc amplified with the iconic ‘white noise’ graphic design of Trapstar. In turn, PUMA’s style has slinked its way into the Trapstar Leadcat. This football-inspired slide is set to become the elevated streetwear item of the year. Completing the teaser trio is the PUMA X Trapstar football jersey. Produced from the same soft, engineered jacquard, with dry-cell technology, as other football gear, the jersey is a tense clash of inspiration merging functional sportswear with underground attitude. Where you would expect a club emblem you’ll find the Trapstar shield The white noise print is incorporated as patch inserts, tying the jersey and the other items into a strong capsule range.
The PUMA X Trapstar teaser collection will be available from 17 June 2016 at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg, as well as selected retailers.