SA Fashion Week: Good Luck to Earthquake!
Jul23

SA Fashion Week: Good Luck to Earthquake!

Oh yes it’s that time again… SA Fashion Week in Jozi. We’re looking forward to some really original, visionary and mind-blowing fashion. We’re sure we won’t be disappointed. This year Represent has some good friends taking part … Some of you may remember the LOTTO JEANS PROJECT in 2005…Last year we put together a plan to help a young design label make some capital to get… themselves off the ground… well the good news is that less than a year later John from Earthquake is taking part in the Elle New Talent competition… He’s being growing in leaps and bounds and we wish him all the best and look forward to seeing his range on Thursday. Earthquake Rocks! Go for it buddy! Click here to find out about the beginnings of Earthquake. Here’s the deal: SA’s top fashion forum is celebrating its 10th Anniversary! The 10th Sanlam South African Fashion Week (SSAFW) takes place at the Sandton Convention Centre from July 27 to 30 this year. It showcases the full spectrum of the country’s top and up-and-coming young designers as well as hosting a 3-day fashion seminar (where knowledge transferral and development for the local fashion industry is the main focus); and, an exhibition (where selected designer items will be on sale to public; it opens for trade on the 1st day and sales to public thereafter). Sanlam South African Fashion Week attracts buyers and agents from around the world and allows local designers, labels and brands to showcase themselves on international markets.SA’s top fashion forum is celebrating its 10th Anniversary! The 10th Sanlam South African Fashion Week (SSAFW) takes place at the Sandton Convention Centre from July 27 to 30 this year. It showcases the full spectrum of the country’s top and up-and-coming young designers as well as hosting a 3-day fashion seminar (where knowledge transferral and development for the local fashion industry is the main focus); and, an exhibition (where selected designer items will be on sale to public; it opens for trade on the 1st day and sales to public thereafter). Sanlam South African Fashion Week attracts buyers and agents from around the world and allows local designers, labels and brands to showcase themselves on international markets.The Sanlam South African Fashion Week Regional Collections are in Cape Town at The Daylight Studio (Bree Street Studios) on 2 & 3 August; Pretoria at the Department of Trade & Industry-building (Sunnyside) on 10 & 11 August and Durban at the N-Shed Passenger Terminal in the harbour on 16 & 17 August. The regional collections will feature designers from the respective cities as well as the leading collections from...

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CONDOMS – the must have fashion accessory!
Jul16

CONDOMS – the must have fashion accessory!

In response to the finding that often young ZA people do not have a condom at hand in the heat of the moment, UNDA-G have created a fabulous set of undies with a built in condom “stash pocket”. The design is urban and sexy, incorporating slick tag-style graphics. The boxer style shorts fit comfortably and the top is so snug you can skip the brassiere ladies… “The ultimate vision for … Unda-G is to foster far more open attitudes towards carrying condoms. If we have a consistent fashion statement, it’s that condoms are a must-have fashion accessory for every season! The main thing for us is to give young people a stake in the fight against HIV/AIDS by making sure that they ALWAYS have condoms. Eventually, the desired effect is that when you put on your Unda-G boxers before a night out, it’ll be second nature to stock up your “stash pocket” with condoms. Anything to fight HIV/AIDS, a small pebble creates a ripple effect.” Kgauhelo Dube – Brand Manager – Unda G. You can be the first to get your hands on a pair, they’re a bargain! Ladies cami & boxer shorts — R100 Gents’ regular boxers/ tightfit boxers: R85 Order now by: Email Telephone: 011 442 1925 WE LOVE...

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We get up close with BRUNO of ONE EXIT!
Jul06

We get up close with BRUNO of ONE EXIT!

Here’s another local Brand that Represent brings to you You know we are about everything original. We hooked up with another Brother in Fashion and got an up close with him. Go and check out his work and support South African style. REPRESENT our talent. Be a true ZA R – Name? B – Bruno Mungofa R – Occupation? B – Lecturer at Studio05 School o… f Fashion. Designer and Owner of Clothing Label R – Name of label? B – One Exit R – Where does it come from? B – Me. It’s one exit from city life, the hectic-ness of everything that’s hectic I guess J R – What is the Brand Identity? B – Street/ Urban R – What is Street to you? Define that… B – For me it’s comfortable clothes. Clothes that nobody tells you to wear, everyday clothes R – How long have you been in the fashion game? B – Since 2002 R – How did you get into fashion? B – By default. I studied web design and I had just graduated and was jobless and in the process of figuring out what I’m gonna do next. My mother wanted to start this school so she roped me in to work with her and I started out helping to set up the school, doing admin etc. Then I developed an interest in fashion and began to learn how to make clothes. I then did every course we offer here at the school and my label came next. Now It’s my number one passion. R – What are the difficulties of being in the fashion game? B – Production in this country is really expensive. Finding good material is a headache and when you do it’s really expensive so by the time my garment is complete, my pants will cost the same as a pair of Diesel Jeans. People will very rarely spend that much on a local brand they don’t really know. The other difficulty is finding good seamstresses. I have lost lots of money throwing away garments that are badly made so yeah, that gets a little frustrating R – Are you in anyway influenced by international trends? B – Yeah, I look at what is going on in the world and in the streets. The streets are the best catwalk; there is no better catwalk than the streets. And it’s streets everywhere, in the hood too. R – Where do you advertise your clothes? B – I don’t. People come across my stuff at stores otherwise its through word of mouth R – Which stores do you supply to?...

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Clothes do not make me African
Jun23

Clothes do not make me African

A true Representer Ur Highness brings up a topic that’s been runnning around quite a bit in our circles… does your style define who you are as a person? Does it mean because I choose to have a weave I am ‘shallow’ or ‘trying to be ‘white'” (that’s a whole nother topic we need to talk about…this white-bashing nonsense – watch this space). Why should I be judged and who are you to jud…ge me? Does what you wear represent your mind and opinions? Surely we should be free to wear whatever suits us without fearing that we are being ‘UnAfrican”? What do you think…? No doubt in your daily life you have run into dreadlocked black brother or sister head wrapped in turban long skirt and the Bob Marley bag,not neccessarily rastafarian but just a “REAL AFRICAN”. But really does all that give the true African sense? Does it seem that some Africans think that they are more African than the other Africans walking past coz he/she has got s-curl& cut or a sister has hair weaves and they don’t go to poetry sessions… they think Skwatta kamp is hiphop and they think Kwani Experience is a new drug? Does how you look, what interests you , who you hang with suddenly give somebody their true African sense? It just seems to me that most Africans who have ever been colonised , are just suffering with their blackness. Yes, in the past we were made to believe our skin is too dark or hair is too curly – it needs to be stretched , and now that we are enjoying the fruits of freedom we do what ever we please with ourselves. So now most of the other Africans who even after liberation still wanted to lighten their skin, strech their hair and dress in western designs are what…. hmmm…. fake (note that all aspects mentioned refer to the external appearance)? In these 21st century revolutions against the system and so forth, do you need a certain look in the revolutionists eyes to get your point taken seriously? Can you be you be considerd to have an African conscious mind if you dont look according to what they perceive to be real African (dreadlocked and all)? Trust me im not hating I am a poet, I got an afro myself and I dont know if I look strange but I manage to get a few stares, mouth gags and giggles here and there . Though I have noticed being around these circles that they manage to outcast and judge people based on how they look or the music...

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Buy fashion hot off the student shelves! Studio 5.
Jun09

Buy fashion hot off the student shelves! Studio 5.

Go and join the party TONIGHT (Thursday 8 June) at the 3rd birthday celebrations of young fahion design college Studio 5. Feast your eyes on the students Winter collections… but don’t forget your CASH at home – the range will be on sale! Happy Birthday from Represent! 2006 sees Studio 5 School of Fashion turn 3. Situated in the Rosebank Mews, Studio 5 is the entry ticket neede…d to join the world of fashion design. Studio 5 offers an intensive two-year course that gives each student a reputable qualification as well as practical knowledge and insight that enables each student to eventually create their own fashion brand. Studio 5 provides theoretical background, practical experience, manufacturing infrastructure as well as business management. Studio 5’s students come from various diverse cultural backgrounds of all age groups. On Thursday 8 June 2006, Studio 5 will be hosting their 3rd Birthday party for students, lecturers, buyers and journalist to celebrate this occasion. This party will be showing off the designers and students winter collection available for...

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