30 Seconds to the Coke side of life

30secondstomarsnewweb.jpgSo by now you’ve probably heard that the Golden Circle tickets for MY COKE FEST are all SOLD OUT more than 2 months before the concert! It’s been a while since there’s been such buzz around a big concert in ZA – nice one! Hope you got your tickets rockers – we’re sure the true fans would have been first in line anyway. Just in case you didn’t know yet and you need the extra push to get buying before the pleb tickets are sold out, Jared Leto and his band 30 Seconds to Mars have also joined in the mega show – what a treat! Here’s more:

Coca-Cola South Africa (Pty) Ltd and 5fm are thrilled to reveal the latest addition to the mind blowing line-up of international and local bands performing at MY COKE FEST 08. The already epic festival, kicks off at Johannesburg’s New Market Racecourse on Friday the 21st, and heads to Cape Town’s Kenilworth Racecourse on Monday the 24th of March.

In true “Coke side of life” standard, the 2-date, 12-hour, adrenalin fuelled festival, brought to you by Coca-Cola and official radio partner 5fm, in association with Big Concerts, features the hottest line-up to date. Already announced are SA favourites PRIME CIRCLE, US Rock sensation GOOD CHARLOTTE, Britain’s KAISER CHIEFS, Sound Garden and Audioslave front-man CHRIS CORNELL, “Supermassive” MUSE, and the Grammy-winning KOЯN. …And now, the platinum-selling 30 SECONDS TO MARS confirm their place on the coveted bill.

In 2002, 30 Seconds to Mars released its self-titled debut album, offering up a bold experiment in atmosphere and imagination. Emerging seemingly overnight, the progressive-leaning, multi-faceted, art-rock outfit had actually spent the better part of a decade on the road and literally years in the studio with legendary producer Bob Ezrin, who joined the band in bringing their vision to fruition. With the release of this project, sometimes called “Welcome to the Universe”, they travelled the world, played over 300 shows and eventually began writing new material along the way.

With 2005’s A Beautiful Lie, 30 Seconds to Mars explored a more confessional sonic landscape and progressive, multi-tracked passages gave way to leaner, far more impacting constructs. It wasn’t a concept album per se, but it was certainly conceptual, unravelling like chapters from a spellbinding novel about a man on the precipice of collapse who must confront his own humanity, overcome immense challenges and embrace inevitable change in order to move forward. Revolver praised its “echoing riffs, moody bass lines, and strong vocal melodies” while Alternative Press said, “they just might be rock’s best-kept secret.”

The secret’s out. A Beautiful Lie has gone Platinum, unleashing a succession of hit singles and videos that have kept 30 Seconds to Mars on the road for two years and counting. First single “Attack,” climbed to #21 on the Modern Rock chart, “The Kill,” peaked at #3 and became the longest-running hit in the history of Billboard’s Modern Rock airplay chart, charting for 52 weeks, and “From Yesterday” hit #1 while the imaginative videos for “The Kill” and “From Yesterday” (the first American video shot entirely in the People’s Republic of China), have been celebrated worldwide with awards from MTV, MTVU and FUSE, among many others.
Grab a Coke, tune in to 5fm and watch this space, as we announce more of your favourite local bands joining us on the Coke side of life!

MY COKE FEST is presented by Coca-Cola with official radio partner 5fm, in association with Big Concerts.

TOUR ITINERARY

Friday, 21 March 2008 – New Market Racetrack, Germiston (Gates open at 10h00)
Monday, 24 March 2008 – Kenilworth Racetrack, Cape Town (Gates open at 10h00)
Golden Circle – R600.00 – All Inclusive
General Admission – R400.00 – All Inclusive
General Admission (Student) – R330.00 – All Inclusive

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