Represent! BearExpressions aka PhuzaFace
We’ve been waiting for the pics before we told you all about this… One of the highlights of the Design Indaba was an exhibition stall run by the FANTASTIC contemporary culture magazine One Small Seed in collaboration with One League – they did a little experiential campaign where the public were invited (at 9am I tell you!) to have a shot of Russian Bear vodka. You had to enter a little photobooth and sit down – as you took your sip and more than likely grimaced, they took a photo of your phuzaface (Phuza means DRINK in ZULU et al).
The phuzafaces were then all photoshopped into mock covers of One Small Seed and the campaign is titled BearExpressions – see here – I believe the winning photo will be used as an actual cover of the next edition of One Small Seed which we await with bated breathe for. NICE ONE! The pics are well worth looking at – it’s a wonderful portrait of all kinds of South African’s hanging out at the Design Indaba.
Keep up the great work ONE SMALL SEED! We will hopefully have an interview with Giuseppe Russo the man behind ONE SMALL SEED soonest – for now, know that it’s so worth buying – you can get them at odd places like Musica or DVD shops! Check out the website for distribution here.. Represent certainly Recommends.
