Wanna travel the world with Smirnoff?
You got to give it to ’em – Smirnoff certainly knows how to do things in style. Their latest venture, Smirnoff Ten, is an awesome concept, bringing the idea of reality tv, documentaries, travel, multi-culturalism, brand activation etc all into one powerful punch… They’re looking for ten people to spend a year partying around the world with Smirnoff – wow – the auditions are this week so hurry!!! The lucky South African that makes it will be one lucky b*stard although we’re certain travelling together with the same 10 people for a year will take it’s toll and be filled with ups and downs and lots of babelaas….
SMIRNOFF EXPERIENCE IS LOOKING FOR ONE LUCKY SOUTH AFRICAN TO TRAVEL THE WORLD FOR TWELVE MONTHS OF ORIGINAL FUN
As part of its launch of Smirnoff Experience, the makers of Smirnoff announced that they are beginning a global search to recruit ten consumers who will travel the world in search of original nightlife experiences. This original initiative – dubbed The Smirnoff Ten – will select ten people from across the world who will get a once in a lifetime opportunity to travel together for a year re-tracing the journey of the Smirnoff brand. This adventure will be documented through short films, blogs, photos and other media. Now the search has begun for the lucky South African who will ultimately be part of the exclusive Smirnoff Ten.
As part of the journey, the team of globetrotters will travel to Smirnoff Experience events around the world. The journey kicks off in Moscow at the end of September then to Shanghai in January, 2008. Paris will be the next leg of the journey with New York hosting the final event in September 2008. In addition to the cities mentioned above, the Smirnoff Ten will visit some of the world’s other exciting cities, events, festivals, bars and clubs across Asia, Europe, South Africa, Australia, North and South America.
Smirnoff is seeking fresh talent who may have experience as writers, photographers, reporters, presenters, cameramen, editors or they could be any other creative individuals. Smirnoff will also be looking at people who have experience working within the nightlife industry, such as mixologists, DJs, promoters – essentially those people who can navigate their way into any party or club anywhere in the world.
The South African search begins on August 9, 2007 at Durban’s De la Soul and then its off to Cape Town on August 11 at Blush Lounge in Greenpoint. Joburg consumers can attend the auditions at Capitol in Rosebank on August 17 and 18, 2007. The auditions will run from noon to 19h00 in each city and are open to all persons over the age of 18 years with a flair for nightlife. The auditions will take the form of a screen test from which 10 individuals will be selected. These individuals will then need to, at a later date submit their take on a SMIRNOFF ORIGINAL NIGHT in their city and this can be done via music, photography, film etc.
From these submissions two South Africans will be chosen and will attend a final audition in London along with other hopefuls from across the globe.
The Smirnoff Ten will focus on the original people and the exciting places that are shaping nightlife experiences. This team will report back through short films, blogs, photoblogs and articles, which will be featured on smirnoff.com as well as on other websites, TV, radio and print.
