Represent Review: Road to V Launch party
Short, and oh so sweet, that’s the tone that was set at the launch party for the first ever Road to V festival thats taking place in December in South Africa. We’re hoping the heat may still be turned up artist-wise, ‘coz ever since Snoop stood us up at his Joburg concert, we’ve been sulking. He’s cool, but he’s come and gone and we think there’s fresher, edgier artists than Snoop and Maroon 5 for a brand like V. Anyway, let’s see what happens, we’re sure the party will rock either way, as every summer party does. They’re looking for South African bands for the mix – our team Reuben ‘The Matrix’ Malema tells us what you need to do to enter below, as well as what went down at the launch, and photographer Nkateko Siweya shares a photostory of the party with us here :
Wednesday night, Melville – Johannesburg. The Brits are here in full force! Well, that’s my view of Sir Richard Branson’s Empire: The Virgin Group. In this case a division of it which resides in leafy Sandton called: Virgin Mobile.
This year the Virgin conquest has its eyes firmly set on ZA. A kick-butt and cash flush team made up of Sony Ericsson, Edgars Music Series, MTV and of course, Virgin Mobile will be granting a selected few South African bands (music groups) a chance to share a huge blingin’ stage with Snoop Dogg at the (already UK and USA staged as V Festival) Road to V World Music Concert in Johannesburg on 15th December 2008.
The Catch
The prospective band/s must upload an MP3 of their well made track on the Virgin mobile website for the scrutiny of the good people at Virgin. Yes, it’s that easy and yes it’s that difficult too, because chances are you may be amongst the selected few and chances are you might not make it at all – but then again if you do not try you may never know, right? So, go right ahead and be a good sport! Take the chance! And what a chance…
The biggest prize of all is a guaranteed opportunity to perform at a sequel of the event with some of the world’s greatest musicians in the United Kingdom and the United States of America in 2009.
This thrilling opportunity for South African bands to crack the extremely competitive international market was announced by Nicholas Maweni – Head of Corporate Affairs at Virgin Mobile South Africa on the night. A lot of nice to know stuff was also shared, we were blessed with good music from Jozi, KoldProduk, Cassette, Zebra & Giraffe all dished out from the roof top of the creatively designed Nike Concept Store on 4th Avenue Melville – all in the short space of one hour. By far arguably the shortest ever media event i’ve ever attended! A lot of liquor was selflessly served at the open bar accompanied by very lekker nibbles – heerlik!!!
For further information on this first in ZA event please contact Virgin Mobile or visit their website. GO GO GO!
Reuben-The Matrix-Malema
