Introducing to you, REASON!
Young, gifted with rap. Youʼd be forgiven for thinking this is hip-hop artist Sizwe “Reason” Moeketsiʼs moniker. Having broken into the music industry early, this young artist has a starpower and longevity that belies his age. Read more after the jump.
Born in Tembisa and raised in Katlehong, Reason came up as a battle rapper competing in numerous competitions, both official and on the street corner. It wasnʼt long before Johannesburg began to take notice and he began making appearances on YFM delivering breakfast jingles for DJ Fresh on “The Unrestricted Breakfast Show” in 2005.
Reason has gone on to be named Hype Magazineʼs King of the Bedroom and was named “Emcee of the Month” by Hip Hopʼs first lady Lee Kasumba in March 2006 on YFM “Rap Activity”. This buzz propelled Reason to multiple shows across South Africa as well as a Scandinavian tour. Since then, Reason has gone to collaborate with some of South Africaʼs most prolific rappers such as Proverb, Tumi, Zubz, ILL Skillz, HHP, Amu, and AKA.
Reasonʼs first studio release “The Reasoning”, boasting the production talents of Battlekat, Instro, Mizi, Rastic Ras and Ootz The Afronaut, garnered critical acclaim posting 4 stars in Hype Magazine, positioning it as one of South Africaʼs highest rated albums in 2010. Reason then joined South Africaʼs largest hip-hop brand Kool Out Entertainment as the featured Emcee and host for all Johannesburg events and has performed with international stars Ras Kass, Qwazzar (Typical Cats), KʼNaan, Masta Ace, and Talib Kweli.
In 2011, this “Unsigned Hype” joined Motif Records, marking a new step in his career and featured his first official label release in June 2012, “Audio 3D”. Motif Records, a South African based independent music company, recording, developing and promoting cutting edge music through strategic music management. Motif was formed in the late 2000’s and have established one of the most sought after roster including one of Africa’s most popular hip-hop exports – Tumi (Tumi And The Volume), South African/Canadian singer/songwriter Zaki Ibrahim, the labels latest artist partnership include SA hip-hop artists Perfecto and Reason.
Since the release of “Audio 3D”, the lead single “Do It Like I Can” has gone on to #1 on both the Metro FM and YFM charts. The song also won “Song of the Year” at the South African Hip Hop Awards in November, 2012. The second single, “A Lot On My Mind” is topped the YFM charts in January, 2013 and its music video is currently on high rotation.
In April, 2013, Reason was nominated for two SAMAs for “Best Rap Album” and “Best Male”.
Reason online channels:
www.facebook.com/reasonthemass
twitter: @reason4audio3d
Bookings and Management
Akio Kawahito
ID@koolout.co.za
+27 (0)72 814 4399
www.koolout.co.za
twitter: @akio_dj_id
Motif Records
Bradley Williams (label and business affairs)
business@motifrecords.co.za
South Africa Office: +2711-442-1925
www.motifrecords.co.za
www.facebook.com/motifrecords
twitter: @motifrecords
