5FM is the lonely finger…. heh?

Posted on Mar 6, 2006

SO you know it’s 5fm.
Mhhmmm bit of a let down. Nice idea though.
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Last night while travelling along Empire road near Milpark we spotted some posters spread all over a messy wall, craning my head to see if i read correctly, i saw a drawing of a spooky face with the words “lonelyfinger.co.za”….
Now not every poster catches our eye, but there was something really appealing about the aesthetics of this one, which instantly got us wondering. Cick here to start wondering…

So today we went to check the site out and were pleasantly suprised… it is a beautifully designed although somewhat dark and downer site… Our guess is that it’s about depression – but don’t hold us to that. Although the layout of the site reminds us of those online games that you have to spend hours on looking for clues and a secret click-spot…. the only place that had a slight hint at something more was the telephone booth with a blurry number on it – any ideas?

But we don’t give up that easily… we went and did a search on google (of course) and found a photo of Jason Bagley on 43 Things standing with the lonelyfinger….click here to go there.

Then we looked Jason up and it turns out he is a web designer in Cape Town, click here for his blog. Question is how does he know the lonelyfinger? We have emailed him and await his response… we love a challenge!

Thanks to those busy bees at Marketing Web, we have a little more insight into the lonelyfinger.co.za – apparently all will be revealed on the 24 February 2006. They seem to think it’s an advertising ploy – maybe it’s the money behind the whole concept that suggests this, maybe not, maybe it’s just a creative guy giving us out own post secret? Well bring on the 24 Feb.

Click here for Marketing Web article:
Some odd television and radio commercials portraying a lonely finger and directing audiences to a website www.lonelyfinger.co.za are part of a campaign for a mystery product or service.

Some 10,000 curious people visited the website in the first two weeks it was up and running – it went live on December 22 — but were left no wiser about its origins.

The website shows a sad finger involved in various lonely activities.

Speculation is rife about who’s behind the campaign. High on the list of contenders are Jupiter, Net#work BBDO and maybe Ogilvy. Apparently all will be revealed on February 24.
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IF YOU KNOW ANYTHING ABOUT THE LONELY FINGER – email Editorista….or leave a comment!