Welcome to SA JayJays
While casually strolling through her second favourite shopping centre “Campus Square” in Melville (the Rosebank Precinct gets first place) Editorista suddenly found herself abducted from her people watching reveries and the gorgeous man on her arm. When the dust settled, she found herself surrounded by a bunch of good looking and grinning young party people, inside a groovy new clothing store called JayJays.
“So what do you think? Does she deserve to win the crop jacket? Does she not look amazing in her outfit?” Staring down at the microphone the over-enigmatic punk-haired MC had shoved into her space, Editorista realised she was somehow holding the future of the lithe young teens modelling career in her mouth… ” Yes I reckon she looks awesome” Good Answer, the party picked right back up as the young teen climbed up on top of a display cabinet and started shaking that ass as her final ‘task’ to win the skimpy and sexy and very Tokyo-style outfit she was in. Nice opening concept. Make a noise, play some house music, have a few camera men catching ‘live footage’ and the crowds will roll in. You know how we love to stand around and stare.
Good Job to Australian clothing label JayJays who have just arrived on South African shores. The clothes are young, hip and super trendy – a little like Legit but at least one season ahead according to our sources. The clothes all have a hip-Asian feel to them – well positioned for our trendy youngsters. Legit must be sweating or at least glowing a little round the brow.
JayJays is an interesting newcomer and according to Fin24 is “…the Just Group is testing the waters in SA for a possible expansion of its JayJays discount brand. The company said it would open three Jay Jays stores in SA partnered by privately owned retail group Pepkor, which owns the Best & Less brand in Australia.” This is their six-month trial to see what our market offers them, we reckon they won’t be disappointed.
It’s not YDE or the SPACE, but it’s heaven for any young fashionista on a pocket-money budget that wants the latest global looks and doesn’t mind mass production.
Represent recommends the opening two-t-shirts for R120 deal – super bargain central. And you know we love a quick fashion fix bargain.
JayJays
next to Clicks and opposite Jet
Campus Square
Melville
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