We are not idiots. Bad taste SA TV Adverts
Why is it that we have some world-class, brilliant commercials and then some really crap low-budget ones… Where’s the middle road? Where’s the public refusing to watch crap?
I think it’s time that the public got more vocal on how they feel about TV ads and pushed brands to create only QUALITY work. Low budget crap is an insult to the viewer and often to the intelligence of the …
target market… That’s not to say that quality commercials can’t be made on low-budgets, it is possible.
It’s the fly-by-night directors and producers who throw these embarassing cringe-factor ads together and the clients that settle for below average content and creativity. Do they really believe that they have created something that people enjoy watching? Aren’t they ashamed with the poor product they create? Couldnt they spend a little more money or time making something better? I think if it’s going to be crap rather dont advertise on tv as it does more harm than good to the brand.
We are not idiots. We get to watch programming from all over the globe, we are exposed to great content locally and internationally and are aware of what a good storyline is and what makes a good commercial. So please stop insulting our intelligence.
Please add your comments about TV advertising that you despise, here’s a couple off the top of my head:
Harpic – featuring Mrs Mathabane from Isidingo
BioSlim – every single one they have ever created – particularly classic is the one with the Ms Gladiator in it next to a pool somewhere
Twinsavers Toilet paper – lady with the nasal voice
SABC 2 Program line-up commercials – often very cheesy editing and voiceover
And some that are really great:
Radio Sonder Grense
Opel Lite
Doom – everyone loves that one
I cant remember the product – is it Handy Andy? With the mother imprisoned in the bath?
BRING EM ON.
PLEASE CUT AND PASTE THE LIST IF YOURE ADDING ON IN THE COMMENTS SECTION. THX EDITORISTA
