Listeners in Africa can now hear music curated by Afripop’s team of music experts on Apple Music. How rad?
Global African pop culture site AFRIPOP! joins a group of select curators on Apple Music, and members in Africa can now access regularly updated playlists of music carefully chosen by a team of music tastemakers, led by editor Phiona Okumu. A long-standing champion for urban African music on the continent, as well as in the UK and the US, AfriPOP! will continue in its music-forward tradition, making sure that the best, most relevant and deserving sounds from Africa and the Diaspora get heard worldwide. “When you look back on what happened when Drake jumped on and played Wizkid’s song Ojuelegba on his Beats 1 show, you realize the potential for impact when the right songs get into the right hands. Literally, anyone has a chance at the big time because of the levelling effect of digital. I can’t think of a more exciting time to be involved in pushing music than right now!” says Phiona Okumu, AfriPOP! Editor. Read all about it here
