What’s not to Love about Jozi?
BIG Major Big ups to the positive and groundbreaking project from our family at Love Jozi for their multi-cultural campaign launching their next range of t-shirts entitled “The Xenocentric Range”. Love Jozi tackles the tough Xenophobia issue from a positive, creative and urban angle, capturing the images of 13 so-called ‘foreigners’ who Love living and working in Jozi and asking them to sum up their love for the city. Thinking about leaving Jozi? Read about the campaign below and make sure to get to the the Love Jozi exhibit taking place throughout August, (you can also click on the pics below to see them close up). Oh, and don’t forget to wear your Xenocentric t-shirt proudly and support our city and ALL it’s beautiful people. If you have doubts in Jozi, try again. Represent! Love Jozi: The Xenocentric Range is on exhibit at TBWA\Hunt\Lascaris from Friday 1 August until Friday 29 August. TBWA\Hunt\Lascaris 51 Wierda Road West Wierda Valley Sandton Tel: +27 11 3223100 Why Johannesburg? Why would you rather live here than in your own home city? What’s so interesting about this place? These were some of the questions that Love Jozi asked their models before they posed for the camera showing off the brand’s 9th range of t-shirts. Responses ranged from “strangers say hi here” to “it’s both dark and light at the same time”, “it makes me feel alive every single day” to “it’s my classroom”. The prerequisites for modeling for The Xenocentric Range were simple: you must have moved to Johannesburg as an adult out of a personal choice (and definitely look hot in a t-shirt). Exploring the reasons for foreigners’ preferences for our ideas, our stuff, our styles and our headspaces was both enlightening and...
Joburg Fashion Week:Carducci Men- Slick
THE CARDUCCI MENS RANGE DROVE JOBURG WILD, as well as our Vincent Zondo, who was inspired to get married! As I sat in the front row of the Carducci show, I had to confess, I am a Carducci man. I couldn’t help but notice the overwhelming excitement of the people around me and its then, when I knew that I was not the only one. Celebrities like Stone from the popular afro-pop Bongo Maffin group, the Kwela-Tebza boys and MXO were present and very excited about the show as well – I could tell. The Carducci brand has successfully managed to distinguish itself in the mens market by dressing some of South Africa’s popular music icons. This move is definitely getting them the attention they deserve, in my opinion, it’s truly robust and fantastic brand positioning. While most of their competitors in the fashion industry are still battling with this concept, Mark Gooding and his edgy design team continue to make big strides.SPRING HAS SPRUNG COLOURFULLY What would a spring/summer collection be without colour? The bold and colourful summer looks with turquoise and yellow colours as well as the floral detail and prints dominated this range. Nothing understated about which season we’re heading towards… I loved how they played with the shoes and belts in this range. THE CLASSIC SUITS This is the thread that holds everything together for Carducci. I personally loved the suits from this collection, very chic and yet quite classy. Also the way the suits were styled, giving a fabulously relaxed and stylish twist to the classic suit – with the shift from ties to cravats and from traditional belts to cummerbunds and hats, as well as a play on colours giving a sense of character to this years men’s collection. Goodness, I think I might have finally found my wedding suit. By Vincent Zondo – Br@nd Publicist Images Courtesy of Johannesburg Fashion Week. Photographer: Simon...
Joburg Fashion Week:Carducci Women- Divine
Our fabulous fashion review continues from our man on the scene, Vincent Zondo – join him as he celebrates sublime garments and run-way collections from the Joburg fashion week. Now, for my next collection review from has to be the edgy brand that is lead by Mark Gooding – Carducci. The Carducci fashion house has been making boldly noticeable strides within the SA’s fashion circles. It was zesty and so classy which was very true to the essence of the brand as we know it. THE WOMENS COLLECTION: Drawing inspirations from the 40’s looks, style as well as glamour, this was an inspired collection beyond measure, totally nostalgic. It represented a time when style and opulence were central to all women of substance. I loved the accessories used in this collection, and after the show, I was told by the designer himself that all the fabulous accessories: rings, the stunning two-tone colour shoes and hats were created and tailored for this year’s collection. A very romantic collection with a powerful injection of nostalgic flair- divine…I say. By Vincent Zondo – Br@nd Publicist Images Courtesy of Johannesburg Fashion Week. Photographer: Simon...
Joburg Fashion Week: David Tlale WOWs!
Represent’s resident fashion guru Vincent Zondo delves into this year’s spring/summer Fashion Week in Jozi with a penload of zest – he starts off with the formidable David Tlale, wawawewa, uDavid, you make us so proud. He has officially cemented his position of a MUST HAVE desirable in our dreams of a glamorous wardrobe, get your hands on his creations before the rest of the world snaps them up. Represent! Sharpile!: The Joburg fashion week came and left us feeling fabulously excited and inspired about this year’s spring/summer collections. Very early into the fashion week, I made a conscious decision that this years Inspiration, like style – should last a bit longer. FASHION INSPIRATION SHOULD LAST LONGER: Every year fashion week comes and goes, different designers work very hard to showcase their collections and more often than not – after the shows and the week, not much is said about the designers and their collections. Maybe the excitement dies as focus get dragged off somewhere else. But this year, I have decided to try something different – as opposed to a rushed week-long media coverage of the fashion week. I wanted to celebrate some of our designers work for just a bit longer, but most importantly I wanted all fashionistas and admirer’s alike to get a detailed glimpse of this year’s Spring/Summer collection from the Joburg fashion week. This way, the inspiration of all things fabulous in the world of fashion will hopefully last a bit longer amongst us, well…at least until the next fashion week. David Tlale, at the tip of glamour (click on images for close ups). DAVID TLALE ORIGINAL – THE COLLECTION: I recently read an article about this fantastic designer work and I was incredibly excited about his vivid articulation and views on South African trends not being too far off from Parisian trends. And for me, his collection this year was a bold expression of that statement. There is often nothing understated about David’s collection and this year was no exception. “He understands that a show is a concept and the pieces you put together as a designer should come alive on the runway to tell a story, Furthermore opulence and extravagance is always boldly displayed within Tlale collection”, said Lerato, Sunday Times – Lifestyle editor. Colour combination always gives character to his designs and paired with his immaculate eye for fabrics – velvets, silk satins and chiffons combined have never collectively spelled-out, FABULOUSITY and OPULENCE, quite like this. WHO GETS TO WEAR A DAVID TLALE ORIGINAL? A David Tlale Original, exudes style, drama and celebrates a strong women for the Goddess that she...
Loerie Awards 2008 Saturday winners announced
We’re just imagining the heavy heads and hearts this morning as a night of partying no doubt continues for some on Margate beachfront and ends for others as they rush to catch their flights back to their beds to recover… Here’s the announcement of this years winners! The 2008 Loerie Awards Festival Weekend kicked off on 26 July with the Saturday night awards ceremony, hosted by Media24. CONGRATS to all the winners… 2008 is the 30th Anniversary of The Loerie Awards, a celebration of creative excellence in brand communication, and the industry partied hard in Margate to celebrate this landmark year. A total of 175 Loeries were handed out at the Saturday night ceremony, two of which were Grands Prix and 15 of which were gold awards. The Saturday awards featured Communication Design; Advertising Print, Outdoor & Ambient; Experiential print media; Experiential Alternative Media & Field Marketing; Experiential Internal Marketing and Strategic CRM Programmes; Student Awards; the Marketing Leadership and Innovation Award; and the Creative Achievement Award, which was introduced this year. The two Grand Prix winners were: – Am I Collective, Craft Illustration, ‘Scrabble’ – Trigger Communication, Communication Design – Architecture, Interior Design & Environmental graphics, Nike, ‘Be true pop-up store’ Both Grands Prix awarded were to small specialist agencies and are a reflection of the variety and depth within the communication industry. On Sunday evening, 27 July, statue winners in the following categories will be announced: Integrated Campaigns; Radio, TV & Online Advertising; Advertising Campaigns; Experiential Radio, TV, Digital, Non-broadcast & Live Events; Experiential Campaigns; & The Young Creatives Award. “With the high standards adopted by the Loeries, we can ensure that our winners compete on an international scale, and it’s a great achievement for everyone who has taken a Loerie home,” says Festus Masekwameng, chairman of The Loerie Awards and creative director at McCann Erickson. “The Loeries extends our congratulations to Saturday’s winners and all their brave clients who embrace creativity. Thank you for your participation in making the Loeries 30th Anniversary year a spectacular one for the industry.” Agency rankings This year, The Loerie Awards have implemented the Creative Circle’s Creativity Points ranking to determine the value of the medals handed out. The Creative Circle points allocated to each award are: Grand Prix = 600 Gold = 350 Craft Gold = 350 Silver = 100 Craft Certificate = 100 (The Craft Certificate is new in 2008 and is not officially ranked by the Creative Circle) Bronze = 50 However, unlike the Creative Circle ranking, The Loerie Awards does not combine points from the same agency groups. All agencies are listed as they entered their work....
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