SA internet users grow by over 2 million.
The growth of internet access in South Africa comes as no surprise to us, we’ve basically been foreseeing it, given the advent of social media and it’s perks. This becomes a good save for businesses with interests in online advertising. The growth represents a new paradigm shift in how businesses can best reach new audiences by implementing a digital strategy in their organisation. South Africa with one of the fastest growing economy in Africa, it is becoming apparent where consumers are and this article outlines the shift and prospects of it. Read the full article here: SA internet users grow by over 2...
4U RAGE FESTIVAL PASSPORTS OFFERS EXCLUSIVE ACCESS TO INTERNATIONAL DJ PRODIGY DANNY AVILA
GET YOUR OFFICIAL 4U RAGE PASSPORT NOW! South Africa’s biggest youth festival carries on the tradition of unwinding and serious partying after a long, hard year of studying with the greatest escape in the KwaZulu-Natal region. Hot sun, beautiful beaches and the best entertainment in the country are what party-goers attending this summer’s 4U RAGE FESTIVAL have in store. And only the official 4U RAGE FESTIVAL PASSPORTS give you access to the best parties and the top international acts – like international DJ prodigy Danny Avila, who joins this year’s line-up. 4U RAGE FESTIVAL is proud to announce that Danny Avila will be performing exclusively at the 4U Rage. At the age of 19, Danny Avila has already caught the attention of EDM heavyweights Tiesto and Fedde Le Grand, and has already swooped up a Vicious Award for ‘Best Newcomer DJ’ when he was just 16 years old. A primetime DJ on US radio station, SiriusXM, mind-blowing sets at Coachella and Ultra Music Festival and a Ministry of Sound album under his belt already this year, there is no stopping the Spanish super talent! Now crowds at the upcoming 4U RAGE FESTIVAL will witness the flair and genius of MTV’s ‘One To Watch In 2013’ this year! Watch Danny Avila’s brand new music video for ‘Voltage’ here: YouTube. Also confirmed for 4U RAGE FESTIVAL is an all-star local line-up of artists that will have party-goers bouncing up and down into the wee hours of the morning. Goldfish, DJ Fresh, DJ Kent, Euphonik, Goodluck, Pascal & Pearce, Jeremy Loops,PH Fat, Roger Goode, Jack Parow, and loads more to be confirmed will be performing at this year’s sensational summer extravaganza. Cross your calendars off from the 28th of November right through to the 7th of December because your 4U RAGE FESTIVAL PASSPORT will be put to good use attending over ten prime venues in Umhlanga and Ballito equipped with the best in production elements, party vibes and entertainers. Keep an eye out and ear to the ground for more exclusive international artists that will be announced soon. Remember, the only way to get in on the action is to have an official 4U RAGE FESTIVAL PASSPORT – available only atwww.ragefestival.co.za now! 4U RAGE FESTIVAL is proudly sponsored by Vodacom 4U and BlackBerry. Facebook: https://www.facebook.com/ragefestivalsa Twitter:...
Social media response time a concern from the Millennial generation.
Havas worldwide conducted a research survey tracking consumers use of digital technology, it primarily focused on the emerging paths to purchase around the world. The survey as detailed, was conducted with 10,219 adults in 31 countries representing a combined population of more than five billion. Their findings prove worth a read for local South African and African brands/businesses as they continuously branch in to these platforms to reach their consumers. In bullet point we analyse two of their findings and shed a light in local context. As e-commerce extends to mobile technologies, growing numbers of hyperconnected consumers are making smartphones a regular part of their purchasing processes. Many statistics show that the digital community in Africa is growing rapidly as well as emerging markets and more consumers are waking up to online interacting with their brands in real time like style. Many consumers are using multiple devices for their e-shopping. e-shopping is growing fast in Africa, this includes prepaid electricity, ordering pizza and so forth. This isn’t a new trend but a booming convenience when it comes to saving time, online shopping is growing fast in emerging countries like South Africa. With an estimated growth in the 31 countries surveyed, many were looking for a quick response time from brands interaction on social networks and Twitter came in the lead below Facebook in terms of contact and response. So to all S.A brands, a quick response time is seen as a fast gateway for consumers to shop with you or even go to your shop for physical interaction. Will we see a similar survey detailing the same in South Africa? For more information on the complete results of the survey visit: http://www.havasworldwide.com/...
Here is the line-up for AFRICAN METROPOLIS. 4 of 7.
1. Homecoming Directed by Jim Chuchu Running Time: 10:30 min Language: English / Kiswahili; Subtitles: English Fantasy, science fiction and infatuation fuse as an obsessed neighbour invents ever-stranger scenarios for wooing the girl of his dreams. 2. Berea Directed by Vincent Moloi Running Time: 15:00 min Language: English; Subtitles: English Alone in his high-rise apartment, Aaron Zukerman’s Berea is long-gone, but the old man has one last link to the here and now – a weekly visit from a beautiful stranger. 3. Kisita Directed by Carole Maloba Running Time: 15:00 min Language: Lingala; Subtitles: English Uncontrollable jealousy has unexpected consequences as an older woman confronts her beautiful, flirtatious daughter. 4. The Other Woman (L’autre Femme) Directed by Marie KA Running Time: 12:15 min Language: French; Subtitles: English A housewife in her fifties discovers her true self when she has to accept her husband’s second wife into her...
WORLD PREMIERE OF “AFRICAN METROPOLIS” AT DURBAN INTERNATIONAL FILM FESTIVAL
Filmmakers unite in the recognition of your fellow craftsman. This is the world premier of “African Metropolis”, brought to you in association with the Goethe Intitut this showcase focuses on talent honed through dedication, passion and perseverance. Read the full details after the jump… Project highlights directing talent in seven African nations with the presence of the filmmakers / producers. Film screenings, followed by Q&A: 20.07. / Musgrave Theatre / 17H00 21.07. /Blue Waters Hotel / 16H00 23.07. / Ohlange School Hall, Inanda / 16H00 Panel discussion: 21.07. / South Deck Room, 11th floor, Blue Waters Hotel / 09H00 Sundowner: 21.07. / Tsogo Sun Elangeni Hotel, Pooldeck / 18H00 This year’s Durban International Film Festival (DIFF) will host the premiere of the African Metropolis Short Film Project – seven short films from seven African directors shot in seven African cities. There will be Question and Answer sessions with directors and producers after the screenings on 20 and 21 July, as well as a panel discussion on 21 July. The African Metropolis Short Film Project is an initiative of the Goethe-Institut South Africa and South African executive producer Steven Markovitz, with support from Guaranty Trust Bank and the Hubert Bals Fund of International Film Festival Rotterdam. The short films are set in Lagos (Director: Folasakin Iwajomo), Abidjan (Philippe Lacôte), Kinshasa (Carole Maloba), Dakar (Marie KA), Johannesburg (Vincent Moloi), Cairo (Ahmed Ghoneimy) and Nairobi (Jim Chuchu). The filmmakers’ work shows the face of a modern and cosmopolitan Africa and challenges longstanding clichés about the continent. Peter Machen, Manager of DIFF, says: “We are delighted to host the world premiere of the African Metropolis Short Film Project, which explores and promotes young directing talent from different capitals of the continent. This idea fits perfectly with our own goal of highlighting the emerging African film industry. Click here: The Seven Films...
How to get your branded video to go Viral!
In this day an age, social media agencies and companies are striving to get their branded videos to go viral. Unruly media recently published a white paper detailing the how-to? get your videos to go viral, this research was conducted using a number of videos shared in the last 52 weeks leading up to the 7th of June 2013. After analysing the white paper, I found that its a matter of “choosing the right time” to publish your video and paired with two significant variables that affect sharebility – 1) The Psychological response to an ad, 2) The social motivation to share, this is followed by an analysis of when the actual sharing of content occurs. It is detailed that 25% of sharing occurs in the first 3 days after the video has been published. How to create highly shareable videos is also a subject of discussion, “Unruly ShareRank predicts the shareability of branded content prior to a launch and provides actionable suggestions advertisers can implement to make their videos more shareable” Unruly white paper So you need to create highly shareable videos? Download “The Science of Sharing” white paper and get those contagious videos all over the net....
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