In our ongoing series of interviews with some of the chosen “Dreamers” by the beer brand, Hansa Pilsener – we interview Songi Msimanga and Sbu Mlaba from “Rawknait Entertainment”. These two run a lifestyle company that aims to educate and empower talent, they describe themselves as “two ordinary guys with big plans.” Read the full interview after the jump.
1. Please tell us what are the most common mistakes you’ve noticed that new artists should avoid?
Getting into the industry for fame. Thinking that everyone will love their music. Not being grounded, and treating the industry people with no respect. Music Business is a business, therefore once the music part has been achieved, the business side of things needs to then be adhered to.
2. In a short summary, tell us what are the top 5 successful ways an artist can best use to break into the music scene/business?
- They must be Talented.
- They must be Disciplined and have the same work ethic as people with 9-5s.
- They must be original and creative.
- Loyal.
- Have a team that works for the artist’s brand and pushes even when people don’t believe in the product.
3. What has been your most successful story regarding Rawknait Entertainment?
DStv iRock music festival.
