Finally – a Joburg DVD shop to beat all others!
The Reddy brothers – Seren and Rohan did what many of us are doing these days – they quit their day jobs and decided to follow their hearts and do what they really wanna do. They decided to open a DVD rental outlet that would surpass all existing ones in Joburg and provide an abundance of great film to several niche markets. They decided to make the underground the norm – making it easil…
y accessible to all…and chipile too!
You know that feeling when you stare mindlessly at the rows and rows of commercial crap videos on offer in a video shop and feel completely uninspired and not interested in anything? Thanks to the Reddy brothers, those days may be just a distant memory…
Seren Reddy started out as an engineer whose travels took him all over the world where he was exposed to really great films – he fell in love with movies and began collecting his favourites on all his trips and bringing them home to share… Seren’s brother Rahon, a graphic designer, was equally inspired by good film and so their passion for fabulous movies grew.
Seven months ago they decided to put their moolahs where their mouths are and they started DVDGURUS in Melville on the humming moving and shaking 7th Avenue – they were attracted to Melville’s cosmopolitan crowd and knew they would find a loyal clientele there…
They decided to cut through the crap and instead of becoming a mainstream video shop with 10000 titles of which only 1000 are decent, they honed in on several niche markets and decided to go for quality and not quantity… They currently stock over 1700 titles, nearly every single one being a must see.
Their DVD’s are rented out at R22 each but on contract they go out from as low as R10 up to R18,50 depending on which deal you get – 5, 10, 20, 40 or 80.
No draconian rules for these fire-startes – the best thing about DVD gurus is that on contracts you get 2 day returns! Unheard of! Off contract you just have to get them back by 5:30pm and on weekends 1pm ! Yebo!
DVDGURUS are particularly loved for their fabulous ARTHOUSE and FOREIGN LANGUAGE and GAY AND LESBIAN movies- they have the largest ARTHOUSE/FOR LANG section in Joburg and they hope to keep on growing this stronghold. They also have a fabulous range of CLASSIC titles and documentaries.
Seren gives us his TOP FIVE for the Alternative Market – people looking for movies that make u feel!:
1) OLD BOY
2) HOUSE OF FLYING DAGGERS/HERO
3) KUNG FU HUSTLE
4) CITY OF GOD
5) ANTONIO’sLINE
He’s keen for more peeps to get amongst the whole BOLLYWOOD culture, which they also have a large stock of – his top 3 Bollywood titles:
1) HUM TUM
2) KAL HO NA HO
3) KUCH HOTA HAI
Then there’s the funky looking assistant GAD whose list would appeal more to the commercial eye amongst us:
1) HIGH FIDELITY
2) GROUNDHOG DAY
3) ALMOST FAMOUS
4) BRAZIL
5) THE ROYAL TENEBAUMS
6) CINEMA PARADISIO
7) LOST IN TRANSLATION
8) TRUE ROMANCE
9) LA CONFIDENTIAL
10) NAKED LUNCH (His token alternative film)
The website is fantastic – you can browse their stock by director, title or actor… you can also read up on some reviews – they plan on extending it to online ordering booking etc – They’re sharp, friendly and most importantly VISIONARY and we’re so pleased to have them in Joburg… GO AND SIGN UP NOW!
DVD GURUS
7th St Melville
011 482 7125
