How to get your branded video to go Viral!
In this day an age, social media agencies and companies are striving to get their branded videos to go viral. Unruly media recently published a white paper detailing the how-to? get your videos to go viral, this research was conducted using a number of videos shared in the last 52 weeks leading up to the 7th of June 2013.
After analysing the white paper, I found that its a matter of “choosing the right time” to publish your video and paired with two significant variables that affect sharebility – 1) The Psychological response to an ad, 2) The social motivation to share, this is followed by an analysis of when the actual sharing of content occurs. It is detailed that 25% of sharing occurs in the first 3 days after the video has been published. How to create highly shareable videos is also a subject of discussion, “Unruly ShareRank predicts the shareability of branded content prior to a launch and provides actionable suggestions advertisers can implement to make their videos more shareable” Unruly white paper
So you need to create highly shareable videos? Download “The Science of Sharing” white paper and get those contagious videos all over the net.
