J’Adore South Africa… I adore South Africa winner

We missed this fabulous competition but thought we’d let you know about it as we’re sure some of you knew already and some may even have entered! Plus it means you can start working for the next one! Well, we hope there’s a next one! Congrats to the winners and enjoy GAY PARIS!!! J’adore South Africa!

The competition, DESIGN YOUR WAY TO PARIS as part of the Fr…
ench and South African Business relationship campaign entitled “J’Adore South Africa”, was aimed at all students studying design, multimedia, film and animation.

They were asked to prove themselves with a 30sec to 2min multimedia, film or animation showing the business relationship between France & South Africa. They had to highlight the differences or similarities between these two countries and how they collaborate with each other through business.

The first prize was/is a rare opportunity to spend a month in Paris at the Renault design Office WOW!!!) and their Publicis Paris Advertising Agency, with accommodation and living expenses sponsored by Renault, and Air France pledging their support with a return flight ticket.

The competition’s jury consisting of media specialists evaluated the competition based Artistic interpretation of the brief, creativity, technical skills and aspects, exploration of the brief, and meeting the brief accurately.

Once registered, students were requested to provide a story board accompanied by an A4 page rationale by July 25. From these storyboard entries the jury judged the concepts, and chose 50 finalists. The finalists moved to the next level, which was to produce the 30sec to 2min multimedia, film or animation in a Quicktime, AVI and MPEG format. The final 50 submissions of multimedia entries closed on September 30.

The winner of the J’adore South Africa campaign’s French Briefs Design Competition 2005, an initiative from the French South African Chamber of Commerce and Industry (FSACCI) has been announced and 2nd year AFDA Film & Drama Design student, Brett Michael Innes is looking forward to spending a month in Paris with the Renault Design Office and their Publicis Paris Agency, courtesy of Renault. The flight will be provided by Air France.

Brett’s storyboard turned to film; an intimate exchange of ideas between an African warrior and a French explorer captures the one vital thing keeping the relationship between France and South Africa flourishing in the international business sphere, passion. It is reminiscent of the African saying “When lions meet, they can move a mountain”.

The 3rd prize winner is Shogan Naidoo, a third year student at Wits University who received R5000 towards his studies sponsored by the FSACCI. The second prize winner 2nd year student from the Design Center is Leungo Tumedi who received R15000 towards study expenses courtesy of Peugeot.

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