Lotto Jeans 2 – Get your jeans for 007 from EARTHQUAKE
Many of you will remember that this time last year Represent put together the Lotto Jeans project with the young designers Earthquake. By supporting this project, Representer’s helped Earthquake get some capital together which gave them some money to grow their young business. Good on you good people.
And grow they have, taking part in this years Fashion Week and expanding t…
heir business substantially. Lots of Representers who bought jeans have become firm friends with our crazy boy from Earthquake, John and many Representers have bought loads of clothes from Earthquake since then. Represent!
RIGHT NOW you have the chance to take part in the Lotto Jeans Project 2 which is taking place this year at Earthquake’s “The Fitting” event featuring a fashion show, dj’s, clothes being fitted and made on the spot… And of course you get to hang out with loads of Representers and like-minded people in the beautiful Jozi city.
THERE’S ONLY ONE CATCH – to take advantage of this EXCLUSIVE deal, you must be a Represent Subscriber. It’s so easy – simply Subscribe!!!
Here’s the scoop:
Exclusive to represent, subscribers can take advantage of a second represent Lotto-style project, which will run alongside The Fitting. This year, subscribers are offered 2 pairs of pants/ shorts from a selection of 10 styles (5 denim, 5 canvas/ cargo) for the Represent nice price of R600 (items usually retail for between R350 and R400 each). The range of 10 will be on show at The Fitting, and subscribers can select their two pieces there from the garments on display and will be measured on the night to ensure that they are custom-tailored and made-to-fit. Garments will be ready 5-14 days later, with all Lotto project orders completed before 15th December (we will agree delivery dates with each individual).
To take advantage, email eqdesigns@telkomsa.net on or before Wednesday 29th November. You will be sent a confirmation of order form and bank deposit details for advance payment.
Represent subscribers taking advantage of the Lotto project will receive free entry into the event (otherwise R40 – R20 if you’re wearing earthquake) which includes a fashion show, earthquake store, great djs and good vibrations.
COME ON PEOPLE – REPRESENT!
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The Boys from Earthquake are having a major sale this Saturday at Carfax from 10 – 5.
BE THERE. If you’re a Represent subscriber we have a major exclusive – two pairs of tailor-made jeans for R600… remember to take cash with you…. they don’t deal in credit. See below for the detail.
If you haven’t heard about the designer boys from EARTHQUAKE then you need to get down to their SALE on SATURDAY and get yourselves acquainted. Read all about them below.
They’re putting all their groovyedgyfabulous stock on sale this Saturday at CARFAX in Newtown:
EARTHQUAKE SALE
SATURDAY 4th MARCH
10:30am – 5pm
Carfax
44 Gwigwi Mrwebi St
Newtown Cultural Precinct
Loads of stock including jeans, cargos, shorts, skirts, short dresses – everything!!!
They make the best jeans in Jozi.
If you’re a REPRESENTER ask for the REPRESENT LOTTO JEAN SPECIAL.
Get two pairs of tailor-made jeans for R600 only. You will love ’em!
REPRESENT!
See you at The Fitting!
(if you wear Earthquake you get in for R20 only before 20h30!)
Saturday 2 December
The New Carfax (Mielie Bar and Courtyard)
Next to The Mills off Quinn st in Newtown (click here for map)
19h30 for 8pm
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17 June 05
Carfax in Newtown comes to life at night with the numerous ROCK and FUNK bands that cause a rumble in da area rehearsing till all hours of the night… Little do they know that their music is the inspiration for the Sithole boys of moving and shaking fashion label EARTHQUAKE . They all share the Carfax space sweating out their ideas till the wee hours…they’re showing their range this weekend at the CASKADE party – check dem out.
EARTHQUAKE belongs to John and Sam Sithole, third generation Swazi fashionistas representing Nelspruit, Mpumalanga. Clothing runs in their blood, their Umkhulu aka Grandfather started the family trend back in the day as a salesman of tracksuits and jerseys – he plied his trade to the men in the Nicefield Hostel in Orlando, Soweto and further afield in Carltonville and Westonaria. Then their Malume aka Uncle runs a successful clothing company in Mpum’s – he showed them the ropes and taught them many tricks of the trade…
Sam took the plunge first, going straight from matric to WITS TECH where he studied a 3 year Clothing Management course – younger brother John was inspired and decided to do the same when he matriculated a year later… They both spent time working for well-known label STRANGELOVE, who they call their BEST FRIENDS, as well as other ventures… but they finally decided to go on their own and launched EARTHQUAKE in July 2004.
Right now they’re dressing lots of ROCKSTARS including PLUM, MISERY CHORD and members of PESHEYA – all Carfax bands. We spoke to the boys about what turns them on:
Why Carfax John?
Because it’s an arty place, its also a business place. The management of Carfax really appreciates what we do and supports us – they sponsor our workspace and take good care of us – Sasha and Malcolm from Carfax have done so much for us. Big ups to them!
Sam: We actually made the shirts for the Carfax bouncers and we’ve also made clothes for a few other companies within the Carfax space.
Chris from CUT post production and Chino aka George aka CREATION have helped us out so much too, they designed our logo, stationary, letterheads and helped us get on our feet – they’ve been like real brothers.
The boys have a staff of 4 who worked tirelessly through the nights and weekends in preperation for their debut showing of their range at the Caskade concert last week – they showed their Nature range called SPIDERWEB – it’s a series of Denim featuring intricate stitching in the shapes of SPIDERMAN, LOCUST and FISHTALE, “It’s Visual Art” laughs John confidently. The SPIDERWEB concept was the brainchild of Raboobie fan ISAAC – the boys cousin aka brother.
John: The SPIDERWEB range features a whole lot of highly impossible seams – it’s very detailed, PENTAX! We like to call them FITTED APPAREL and they’re probably as fitted as FITTED Apparel gets… “Accuracy is our middle name” he laughs…
There’s lots of laughing going on – these boys are modest and clearly well rooted in their proud past but looking confidently ahead to a successful future – we wonder what it is that keeps them smiling.
So what music did you show your range to?
John: ROCK MUSIC of course.
Sam: John and Isaac listen to Rock music all the time – I am more of a RAVER – Webb bros is one of my favourite groups…
John: No no no, we love ROCK MUSIC – you name it – Linkin Park, Metallica, Ministry, Iron Maiden, System of a Down – even Def Leppard – but we also support all local music. But ROCK is our first love and directs the ideas we come up with.
Sam: I am forced to listen to ROCK.
We love these boys and will definitely be investing in a piece of the SPIDERWEB pie…
Email them on EARTHQUAKE or call them on 073 186 9144.
EARTHQUAKE
Carfax
44 Gwigwi Mrwebi St
Newtown Cultural Precinct
