South Africa’s TOP BRANDS – Markinor/Sunday Times
If you’re in the game then you need to know who the competition is – check it out – real bone-chewing stuff…. Article by Dikatso Mametse from Marketing Web. Click here for the full article from Marketing Web.
Soft drink, Coca Cola has come up as South Africa’s favourite brand. Not only that, it also ranked top…
s as South Africa’s coolest brand and as the company that does most for community upliftment, according to the 2005 Markinor/Sunday Times Top Brands survey announced on Wednesday.
The survey is divided into two categories, Business to Consumer and Business-to-Business Categories.
Business to Consumer consisted of 35 000 respondents who were older than 16, living in residential homes in South Africa.
The Business-to-Business module was compiled from 400 telephone interviews at Chief Executive level.
This is what the survey revealed:
The company that does most for community upliftment Coca-Cola takes first position followed by Eskom and Telkom.
Coke’s overall marketing activities, including their involvement with the Nelson Mandela 46664 campaign, always attract a lot of attention.
The top ten are Coca-Cola, Eskom, Telkom, SAB Ltd, Vodacom, Pick ‘n Pay, Absa, Shoprite, MTN and Standard Bank.
South Africa’s favourite brands
Three of South Africa’s favourite brands are Coca-Cola, SAB Ltd and Nokia.
South Africa’s Favourite Advertisers (billboards, radio, TV or print)
Five of the brands are from telecommunications industry.
The top ten are Vodacom, Coca-Cola, Motorola, MTN, Klipdrift, KFC, Omo, Jet, Telkom and Cell C.
Motorola, which comes in at third place overall, is positioned second after Vodacom in the metro breakdown.
Pedigree dog food makes it onto the top ten Metro list while the Love Life campaign fills the tenth position in non-Metro areas.
Top Business Media
The SABC, which did not appear in the top ten last year, heads the list this year followed by Business Day and then the Sunday Times Business Times.
No radio programmes made the top ten.
The top ten are SABC, Business Day, Business Times Sunday Times, M-Net, Die Beeld, Financial Mail, Rapport, the Star, Die Burger and eTV.
Domestic Airline
SAA, Kulula and BA Comair make the top three.
On the domestic front, Kulula.com has moved up into second place replacing BA Comair and improving its score by more than 60%.
1time, which did not feature in this category last year, has moved into sixth place. SA
International Airline
BA, SAA and Lufthansa make up the top three.
SAA has lost international status within the minds of South Africa’s business leaders. Last year, SAA was only 1% lower than British Airways. This year the gap is 8.9%.
Cars
Cars is the only category in which it is possible to compare results in both the Business to Consumer as well as the Business to Business surveys.
Mercedes-Benz, followed by BMW, Toyota and Volkswagen comes top in the Business-to-Business survey, while in the Business to Consumer survey the order is Toyota, BMW, Mercedes-Benz and Volkswagen.
Audi, which is fifth, and Volvo which comes seventh, in the business survey, does not make the top ten in the consumer survey.
