Reason debuts new single, 2Cups Shakur, off upcoming album, Audio HD
Aug01

Reason debuts new single, 2Cups Shakur, off upcoming album, Audio HD

South African Hip Hop artist and lyricist, Reason, has released a new single titled #2CupsShakur and has had the country buzzing over the past 36 hours since its debut. #2CupsShakur is Reason’s latest offering off upcoming Audio HD album. This single follows the very popular Bump The Cheese Uptrack which found its way into the vocabulary of many young, urban, trend setters across the country. Listen to #2CupsShakur here: http://bit.ly/1kaE9mD After nationwide debuts on 5FM and Metro FM, it is clear to see why #2CupsShakur has had such great reception. The tongue twister of a song is very catchy and has a lot of people intrigued about its meaning and supposed association to 2 Pac. “It’s a song of celebration” expresses Reason. “I want people to celebrate all aspects of life with this track. Even celebrate the observers and haters. It’s an indication that you are doing something right.” The track will be available for free download tonight during SABC 1’s Live Amp where Reason will perform #2CupsShakur live for the first time on television....

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NEW DATE ADDED FOR CAPE TOWN
Sep17

NEW DATE ADDED FOR CAPE TOWN

BASTILLE SA TOUR To the power of 5FM Seed Experiences, in partnership with 5FM, are proud to announce that a new date has been added to chart-topping UK act, Bastille’s upcoming tour to South Africa. Following the tremendous success and unprecedented response to the tour announcement two weeks ago, fans in Cape Town and Johannesburg were overwhelmed with excitement. The first show at Kirstenbosch Gardens in Cape Town sold out in under a week, leaving a high demand for tickets to the most highly anticipated show of 2014. Mark off your diaries for Friday 10th of January 2014 at Kirstenbosch Gardens when Bastille will bring Cape Town one more energetic storm of indie rock mixed with some pop without the fuzz in the form of their hit tracks ‘Pompeii’, ‘The Things We Lost In The Fire’ and many more. The second Cape Town date will give even more fans a chance to witness the brilliance of the band whose album Bad Blood reached number one on the UK charts in the first week of release. 5FM and Seed Experiences want to make sure that all loyal Bastille fans have the chance to see the powerhouse quartet live for the first time on the African continent. Johannesburg fans must act quickly as tickets are moving at rapid rate for the show scheduled on the 11th of January at Emmarentia Dam. Entertainment powerhouse 5FM is synonymous for bringing the best in music entertainment to their fans and has been at the forefront of supporting Bastille since breaking their single in 2012. It’s also no surprise that award-winning experiential marketing agency, Seed Experiences, would choose a groundbreaking act like Bastille to grow and diversify its portfolio of music events. About the tour venues and dates: Bastille tours SA takes place on Wednesday 8 January 2014 and Friday 10 January 2014 at Kirstenbosch Botanical Garden from 19h15.  There will be no bars so fans can bring their own picnic baskets but are reminded that Kirstenbosch is bin free – whatever is brought in must be taken out. Fans are also asked to respect the peace and cleanliness of the residential areas when leaving. Saturday 11 January is a day concert at Emmarentia Dam from 12pm.  There will be food and drink on sale, and people can also bring their own picnic baskets. Children are welcome at both events. Tickets are on sale for only R365 at Webtickets. Cape Town – 8 January 2014 SOLD OUT Cape Town – 10 January 2014: http://www.webticket.co.za/event.aspx?itemid=406080278 Johannesburg – 11 January 2014: http://www.webtickets.co.za/event.aspx?itemid=406080207 Get yours now. Follow Seed Experiences’ Facebook, Youtube and Twitter pages closely for announcements of the stellar local support line-up and other information, and...

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BASTILLE TOURS SA TO THE POWER OF 5FM
Sep02

BASTILLE TOURS SA TO THE POWER OF 5FM

“But if you close your eyes, does it almost feel like nothing changed at all…” will echo through the valleys of Kirstenbosch Gardens and the parks of Emmarentia Dam in January 2014. That’s right, Bastille is coming to our shores for the first time and will perform two live shows in Cape Town on 8 January 2014 and Johannesburg on 11 January 2014. Seed Experiences, in partnership with 5FM, are bringing Bastille – hailed as one of Britain’s most exciting new bands. Fans will rock out to ‘Bad Blood’, ‘Overjoyed’, ‘Flaws’ and the chart-topping ‘Pompeii’ in the magnificent surrounds of SA’s greenest festival locations. As well as drawing the biggest crowd ever at Glastonbury’s John Peel Stage, Bastille has drawn huge numbers at many of the UK’s summer festivals and continues to play high-profile slots at many more. Their debut album ‘Bad Blood’ is the biggest selling debut album of the year with near-platinum sales, and the album is one of the top 10 biggest selling albums of the year.  It was recently voted byGuardian readers as one of their favourite albums of 2013 and the single ‘Pompeii’ has sold over 1,000,000 copies and has now gone platinum. Entertainment powerhouse 5FM is synonymous for bringing the best in music entertainment to their fans and has been at the forefront of supporting Bastille since breaking their single in 2012. It’s also no surprise that award-winning experiential marketing agency, Seed Experiences, would choose a groundbreaking act like Bastille to grow and diversify its portfolio of music events. About the tour venues and dates: Bastille tours SA takes place on Wednesday 8 January 2014 at Kirstenbosch Botanical Garden from 19h15.  There will be no bars so fans can bring their own picnic baskets but are reminded that Kirstenbosch is bin free – whatever is brought in must be taken out. Fans are also asked to respect the peace and cleanliness of the residential areas when leaving. Saturday 11 January is a day festival at Emmarentia Dam from 12pm.  There will be food and drink on sale, and people can also bring their own picnic baskets. Children are welcome at both events. Tickets are on sale for only R365 at Webtickets. Cape Town: https://www.webticket.co.za/event.aspx?itemid=406080278 Johannesburg: http://www.webtickets.co.za/event.aspx?itemid=406080207 Get yours now. Follow Seed Experiences’s Facebook, Youtube and Twitter pages closely for announcements of the stellar local support line-up and other information, and listen out to 5FM and keep an eye on their social pages for more information on tickets and awesome prizes to be won. https://www.facebook.com/SeedExperiences https://www.youtube.com/weareseed1 @SeedExperiences #BastilleSA www.5FM.co.za www.facebook.com/thepowerof5FM www.twitter.com/@5FM Bastille links: http://bastillebastille.com/ https://twitter.com/#!/bastilledan http://www.facebook.com/bastilleuk...

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YFM adds brains and diversity to the mix
Apr04

YFM adds brains and diversity to the mix

Since Editorista has been back in Jozi we’ve been cruising the dial in our car listening to each radio station’s 2011 voice, wondering who we’ll program into our lives as our 6 radio stations of choice…6 buttons, 6 choices.  We can confirm that the 6 this year include, believe it or not, SAFM and 702. Oh yes, there comes a time in your life when your mind gets excited about big people’s talk and you actually feel inclined to get involved in the debate… we’re late starters, better late than never. We need lots of healthy, rigorous debate, it’s what makes a democracy and radio is the ideal seedbed for shaping and influencing an audience. BUT, we still want to know where we can go to get the soulful urban sounds that bring that fuzzy Friday feeling driving on a highway, and we have to say at the moment it’s a tie between YFM and 5FM. What does this mean? It means that 5FM has changed, and that their playlist has softened and souled out – we’re delighted to call it home when there’s no bubblegum playing. And YFM, well they seem to have found a niche, we’ve outgrown them a bit, but we can always switch if there’s no music playing and the conversation is twee for us… Me thinks there is a station missing here somewhere. Between the YFM/5Fm and those other stations for oldies… although we’re still due some timeout listening to MetroFM who’s hovering over 5th place. What are we looking for in a station? Humour, intelligent conversation, an opinion and stance, great music – MOST of which should be homegrown, some nation building in whatever way possible that still entertains – i.e. youth stations through promoting the diversity and creativity of our youngstars  and of course, some gossip, but only local. Two things that are going to make us reprogram the dial this year? Bowing down to overseas celebrities who have done NOTHING to achieve their fame and who offer NOTHING to our young society… And stations that play mediocre music and have mediocre opinions and that don’t make every on air second count. We’ve been tracking radio line up changes for years on Represent- I can’t remember which academic said it, but there are more radios than mattresses in South Africa.  So anyway, we’re happy to see YFM’s new line up represents the diversity of our youth (Welcome, Bryce) and that they’re bringing in some brains to the line-up (law graduate Zama) … we’re sorry to see the iconic legendary Dj Oskido leaving the stable, but we have no doubt he’ll find a...

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New Music Review: DJ Fresh goes Electro
Aug11

New Music Review: DJ Fresh goes Electro

He’s a legend and we’ve lapped up every single one of his albums… As you may know, our motto this year (and one of our goals since we debuted) is to encourage a ColourlessSociety in South Africa, where we remove ourselves from the ridiculous skin boxes (never mind music, lifestyle blah blah), most cast upon us, some self-imposed, but many that continue to be self-perpetuating and maddeningly limiting… We believe Fresh is one of the pioneers of the break free mentality and how we would describe a leader of the ColourlessSociety that we strive for. Dawn Penny sniffs out his foray into Electro… NICE ONE. Break ’em down… Represent! 7 beats out 10 We’ve all been there with him, from Fresh House Flava to Fresh House Classics to Definition of House, and now DJ Fresh goes a little experimental with his house. Fresh goes Electro is the first in the new Fresh series, “DJ Fresh goes…”. I will admit up until listening to this CD, I have not been a huge fan of electro house. I mean I could listen to a song or two while on the dance floor but I’ve never sat down and given it a listen. And I will say that as many times as Fresh has not missed with his previous offerings, he hit the nail right on the head with this one. He starts the CD out easing you in to the electro beats (so as to not shock his fans too much early on?), which I appreciated cos I was still trying to get over the sound coming out of the speakers. As the CD carries on he gets a lot harder on the electro beats, like very hard, to the point where you feel like you’re in a trance. But then just as you think he can’t get any harder, he softens things up towards the end, which restores you to the CD and wakes you from your zombie state. What’s also really cool about this album is that Fresh mixes all those classics like Sing it Back by Chic Flowers and Kirsty Hawkshaw vs Kinky Roland with Fine Day – among others – that had us on the dance floor at house parties. My favourite tracks – which might be hits – were track number 3, 7, 9, 12, 13 and 15. The rest I felt were a little heavy for my ears. If you’re a DJ Fresh fan you will love this but if you’re strictly a house fan, the house that we know Fresh for, this might be a little hard for you to swallow. But I was...

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