adidas and AREA3 present “City Walks” Public Art Walks
adidas Originals in conjunction with Main Street Walks will be conducting free weekly guided tours departing from AREA3 every Sunday at 14h30PM. The guided tours are an hour long and conducted through the inner-city streets of Johannesburg. Landmarks along the tour include unique street art murals including those commissioned by adidas Originals as part of its month long I ART JOBURG mural art project in September 2012 as well as historic buildings in the once Jewish suburb of Doornfontein. Tour guides Bheki and Jabu share their excitement for the history and beauty of the inner city as well as share their expansive knowledge on the subject. AREA3 Public Art Walks introduces the city of Johannesburg in an exciting new light; encouraging Johannesburg residents to explore their city as tourists. Follow @adidasZA #AREA3 For more information on adidas-related news visit the adidas News Stream Unlock the adidas vault to find out more about the brand’s...
adidas Trefoil celebrates 40th anniversary.
One of the most famous brand emblems in the world – the adidas Trefoil – last year celebrated its fortieth anniversary. The Trefoil made its first public appearance on adidas sporting and sports-inspired leisure wear and footwear at the 1972 Munich Olympic Games. Today, the world-renowned brand symbol represents adidas Originals; the iconic sportswear brand for the street which brings adidas heritage from the past into the now, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions. Although the iconic 3 stripes have been the mark of an adidas sports shoe since the formation of the company in 1948, it was when the company expanded into the leisure sector in the 1960’s that founder Adi Dassler – and his wife Käthe – sought a new, additional identification mark for the brand. In August 1971, the Trefoil was born out of more than 100 ideas. Inspired by the 3 stripes, it is a geometric execution with a triple intersection, symbolising the diversity of the adidas brand. Innovative, classic and always authentic – there are certain values that adidas Originals stands for: authenticity, creativity and...
We will be back!
