VODACOM IN THE CITY TAKES JO’BURG FESTIVALS TO THE NEXT LEVEL
“Jo’burg a-r-e you ready?” screeched spirited front-woman Skin to a sea of 11,000 indie rockers at Friday’s Vodacom In the City in downtown Jo’burg’s Mary Fitzgerald Square. As Cass’ bass-beat pulsed through the bodies of the sweat-streaked fans, the air was filled with thousands of cellphones held up to capture Skunk Anansie’s long-awaited return to South Africa. As the unofficial headline act of the evening, they thrilled the crowds with Skin’s crowd surfing, cementing the iconic British band’s performance as one of the best ever seen in SA. The whole vibe of the festival was electric! As the only local act on the line up, Al Bairre played an outstanding opening set, so it’s no surprise that they’d won the Vodacom ‘Open the City’ competition that saw over 18,500 votes from the public. Alternative UK indie rock quartet alt-J were welcomed in traditional alt-J fashion with the crowd displaying the band’s triangle ∆ symbol with their fingers. When the opening chords of their hit single ‘Tesselate’ echoed off the stage, you couldn’t even hear the band for the crowd singing along. Charismatic Swedish rockers The Hives stole the show in their custom tailored mariachi outfits. Previously quoted as saying that they ‘hoped the crowds would go crazy’, they were not disappointed – who wouldn’t go nuts to The Hives’ highly rated live show? ‘Go right ahead’ and ‘Walk Idiot Walk’ were clear favourites and vocalist Pelle Almqvist’s showmanship and scissor kicks went down a treat. The final act of the evening was German DJ Boys Noize, who closed the festival with his techno EDM beats and one final burst of party energy. Presenting sponsor Vodacom’s concert-first free Wi-Fi, recharge stations, sound-proof phone-boxes and photo booths were a hit, as were Jose Cuervo’s Watering Holes that were dotted around the square. Those who tweeted a hashtag of themselves being a party animal stood the chance to win a signed guitar. Revellers flocked to GWM’s recently launched quirky C20R hatchback for the opportunity to win a tablet with Vodacom data. Wrapped in the event’s branding, the affordable crossover added a level of fun to the night. Seed Experiences, the award-winning company behind the event, pulled out all the stops to ensure the best consumer experience ever. Not only did they put the best production and security teams in place, but they installed a 140m bar and booked 300 bar staff to ensure minimum time queuing for drinks to give fans maximum time in front of the stage. Recognised as one of the edgiest and most anticipated music events on the South African calendar, Vodacom In the City 2013 has taken Jo’burg festivals to the next level. Keep your eye on facebook.com/InTheCityJHB...
Party like a rock star!
Fly from Vodacom In the City to Rocking the Daisies with one of SA’s hottest bands – all on the same weekend! June’s announcement of the full international line-up of Skunk Anansie, The Hives, alt-J and Boys Noize for this year’s Vodacom in the City has Jo’burg’s indie-rock fans tingling with excitement. The big question that remains is which talented South African act will be chosen to rock Newtown’s Mary Fitzgerald Square on 4 October. The answer lies with YOU. This year Vodacom is giving the fans the deciding vote on which SA band will play alongside this edgy line-up. To add to the experience Vodacom is also running a VIP fan experience that will see five lucky Vodacom fans and their partners win an all-inclusive VIP trip to Jo’burg’s Vodacom in the City on 4 October and Rocking the Daisies in Cape Town on 5 October. To add to the experience the Vodacom VIP winners will fly to Rocking the Daisies with the winning SA band. Entry details: Bands Check out www.vodacom.co.za/vitc2013 and submit your entry by 13h00 on 11 August. The judges will shortlist five bands and if you’re one of them, the fans will decide who’ll get to open Vodacom In the City 2013. Vodacom VIP Fan experience: Purchase a Vodacom prepaid data bundle from as little as R12 for 30Mb before 6 September and stand a chance to VIP Tickets toVodacom In The City and VIP tickets to Rocking the Daisies, including flights, accommodation, transfers, meals and drinks. To top it off, you’ll fly to Rocking the Daisies with the winning SA band. Details and T&C’s are on www.vodacom.co.za/vitc2013. Everybody else – tickets are selling fast, get yours from Webtickets now so you don’t miss out. Tickets for Vodacom In The City: Webtickets: http://webtickets.co.za/event.aspx?itemid=404861524 Event Information: Event Info: www.inthecityjhb.co.za Email: media@inthecityjhb.co.za Facebook: https://www.facebook.com/InTheCityJHB Twitter: @InTheCityJHB Vodacom In the City is a Seed Experience: Like us on Facebook: /SeedExperiences Follow us on Twitter: @SeedExperiences Watch us on YouTube: /user/weareseed1...
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