Introducing to you, REASON!
Young, gifted with rap. Youʼd be forgiven for thinking this is hip-hop artist Sizwe “Reason” Moeketsiʼs moniker. Having broken into the music industry early, this young artist has a starpower and longevity that belies his age. Read more after the jump. Born in Tembisa and raised in Katlehong, Reason came up as a battle rapper competing in numerous competitions, both official and on the street corner. It wasnʼt long before Johannesburg began to take notice and he began making appearances on YFM delivering breakfast jingles for DJ Fresh on “The Unrestricted Breakfast Show” in 2005. Reason has gone on to be named Hype Magazineʼs King of the Bedroom and was named “Emcee of the Month” by Hip Hopʼs first lady Lee Kasumba in March 2006 on YFM “Rap Activity”. This buzz propelled Reason to multiple shows across South Africa as well as a Scandinavian tour. Since then, Reason has gone to collaborate with some of South Africaʼs most prolific rappers such as Proverb, Tumi, Zubz, ILL Skillz, HHP, Amu, and AKA. Reasonʼs first studio release “The Reasoning”, boasting the production talents of Battlekat, Instro, Mizi, Rastic Ras and Ootz The Afronaut, garnered critical acclaim posting 4 stars in Hype Magazine, positioning it as one of South Africaʼs highest rated albums in 2010. Reason then joined South Africaʼs largest hip-hop brand Kool Out Entertainment as the featured Emcee and host for all Johannesburg events and has performed with international stars Ras Kass, Qwazzar (Typical Cats), KʼNaan, Masta Ace, and Talib Kweli. In 2011, this “Unsigned Hype” joined Motif Records, marking a new step in his career and featured his first official label release in June 2012, “Audio 3D”. Motif Records, a South African based independent music company, recording, developing and promoting cutting edge music through strategic music management. Motif was formed in the late 2000’s and have established one of the most sought after roster including one of Africa’s most popular hip-hop exports – Tumi (Tumi And The Volume), South African/Canadian singer/songwriter Zaki Ibrahim, the labels latest artist partnership include SA hip-hop artists Perfecto and Reason. Since the release of “Audio 3D”, the lead single “Do It Like I Can” has gone on to #1 on both the Metro FM and YFM charts. The song also won “Song of the Year” at the South African Hip Hop Awards in November, 2012. The second single, “A Lot On My Mind” is topped the YFM charts in January, 2013 and its music video is currently on high rotation. In April, 2013, Reason was nominated for two SAMAs for “Best Rap Album” and “Best Male”. Reason online channels: www.facebook.com/reasonthemass twitter: @reason4audio3d Bookings and...
Represent Review: Hype Hip Hop Awards
Is Hip Hop yesterday, today or tomorrow? Rooted in the US, but scattered all over the world where young people feel urged to stand up and wax lyrically about their lives, we believe as long as there are lyrics, dope beats and issues to be expressed, hip hop’s global appeal will continue to reign proudly. We love hip hop, and have loved it since its earliest days. We believe Hip Hop is for today and tomorrow, but like every genre of music, it’s followers won’t put up with crap… they need to be inspired and uplifted. Hip Hop must continue to explore, evolve and innovate, finding new ways to surprise, engage and entice the fans. When was the first time you fell in love with Hip-Hop? Many people remember this question from the movie Brown Sugar. I was confronted with the same question at the Coca Cola Dome this past Sunday. The hippie and at times down right bizarre clothing aside, I had to admit that Hip-Hop is all but a part of our daily existence. So real and strong are its effects on the lives of youngsters that the atmosphere at the MTN Hype Hip-Hop Awards could have been wrongly mistaken for a runaway Guy Fox day parade in the US. Kids as young as 12 years old were fully adorned in similar apparel and brands to those of their favorite MTV Cribs personas. Look! There goes 50 Cents, Eminem and the entire west coast brotherhood! Sprite basketball hoop shooters were sweating it out to punt the decade old jingle: Obey your thirst! Whilst Skateboarders enticed my eyes in a tireless seesaw recurrence as I dearly wished I was 19 kg’s lighter, Darn McDonalds!!! This being the first ever dedicated South African Hip-Hop awards event, the budget must have been very tight as the interior decor and Hip-Hop related activities left a whole lot to be desired. Do not quote me wrongly! This was an exciting event, but the lack of the usual “bling” that is associated with all things Hip-Hop was very scarce. Perhaps roping in the right sort of sponsors would do the trick for next year’s event. Do it some proper justice, I mean… My specific qualm was with the inclusion of KFC as one of the event’s anchor sponsors, no disrespect to good old Colonel Saunders and all, but KFC is all about loving family atmospheres, least of all Hip-Hop, let alone the sort of hyped up culture we see on a daily basis…A little reality please. THE AWARDS The opening of the awards ceremony was down to earth, but the Hip-Hop charged vinyl...
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