I Create We Create.

Posted on May 22, 2013

It is not everyday in South Africa where you come across young people gathering to foster a new way of living and successfully giving it their all to achieve their goals. Recently we teamed up with the feisty and talented Thinz who attended the #ICWC2013 conference held in Newtown to bring us up to speed, in her own words.This is what she observed, a good article for creatives at large. The transformation debate in the South African creative industry is one that’s going to go on for a long, long time.  What a pleasure it was then to see one (of many) individuals who’s decided to take it upon himself to contribute towards turning this situation around. Banele, a guy we consider to be the epitome of a hustler here at the Represent offices, literally had to pull rabbits out of hats to put together what we consider to be the most inspiring workshop we’ve had the pleasure of being invited to. Having identified a gap (the size of the rift valley) between creatives with skills to offer and creative agencies desperately in need of talent, he facilitated an event that brought the two parties under one roof. On a cold winter Saturday morning, in a venue so nondescript it has to be one of Joburgs best secrets, the 1st of many I Create We Create events got underway. Hosted by a guy who – in my opinion has to be the funniest comedian right now – Donovan Goliath, the room began to buzz with inspiring speaker after speaker as creatives from a wide range of disciplines – photography, graphic design and writing – absorbed inspiration for how to make it in the dog-eat-dog world of living your creative dreams in the city of gold. All the speakers had nothing but gems to contribute. Sarah Jane Boden of SoulProviders started the show by sharing her learnings from being a small and growing content business. Shy-guy (he said it) Green Robot CEO Kgomotso Mautloa told his story of a start- stop journey to the top. A story that inspired many young people who could identify with him because he’s young and, like many of us, was at some point overwhelmed with the feeling of being directionless in his life. Then there was copy guru Mbulelo Nhlapho who blew everybody away with his portfolio of creative work that has cleaned up at awards shows across the globe. We often never take the time to think that behind the great advertising messages and stories we see out there, sure there’s the brand they represent, but behind it there are actual people who graft for hours,...