DOVE Campaign for Real Beauty
WOW – check out the latest viral tool in the Dove Campaign for real beauty here. It’s a short docuvideo that shows exactly what it takes to transform an ordinary face into a billboard model look. Amazing. Thanks to Stoffel for the heads up as always. You can also see it on YouTube here. … Dove has started the REALBEAUTY campaign to challenge “societal views on age, body shape and race…” They want to encourage women to celebrate themselves as they are and to raise their self-esteem. Dove, we salute you! Represent! More info: The Campaign for Real Beauty Background Campaign for Real Beauty Mission The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty. The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves. The brand’s commitment to the mission starts with using real women, not professional models, of various ages, shapes and sizes to provoke discussion and debate about today’s typecast beauty images. The women proudly show off their wrinkles, curves and bumps provoking a debate through communication initiatives including advertising, interactive Web programs and attention-getting billboards. The program is also enriched by town halls, panel discussions and the Dove Self-Esteem Fund. The global campaign encourages women to join in the discussion about beauty and share their views on real beauty with women around the...
Lerato and Andre get their BEYONCE photo
You have to love two of our favourite South African entertainment journalists ever Andre and Lerato. They are good friends of Represent and we absolutely love their determination and spirit. They were convinced BEYONCE aka Bouncy would be here with Jay-Z and they were determined to see her. Well, they found her and got their pic. You go guys, Represent loves you. ONG>Here are their stories: Andre: “Attending a Jay-Z press conference is mega exciting, but something inside me said there’s more! And boy, was my instinct right! We followed Jay-Z out of the venue and saw his car driving up the road within the actual premises. The only place he would go is the Polo Lounge which is well-known for its celebs hanging there during intervals. So when we were told we weren’t allowed inside the usually public lounge, we knew he was inside. His entire crew had already left, so who was keeping him company? Was it Rihanna? Was Beyonce chilling out there while the press conference was going on? So after waiting almost an hour, a gorgeous Beyonce Knowles walked out with her man, Jay-Z. We were SPEECHLESS. Although security were trying to get rid of us, Beyonce was completely chilled and an utter darling. She could see we were desperate fans and took the time to pose with us while Jay-Z refused and got into the car. So while the media were all hyped about Jay-Z, we got an exclusive first glimpse of Beyonce- even better! No sign of Rihanna though. Looks like Bouncy isn’t letting her man out of her sight! You go girl!” Lerato: “This picture proves that Andre and I are the biggest and most successful chasers of all time in South Africa, and while the rest of the nation was wondering if Beyonce is indeed in the country with Jay-Z, we found out where he was staying, how long he’d be there for and what his posse was doing at the moment that he was giving a press interview. Turns out they were chilling at their hotel waiting for Jay-Z, head to the airport to catch a private plane out to Cape Town. Well, we asked him if we could have a picture taken with him, he said “No” and we thought we’d stalk him just so he understands that we know his every move and, most importantly, not afraid of his security team. An hour in the sun later, Jay, B and their two bodyguards checked out of the hotel. We became Beyonce crazy, told her how much we loved and her begged to take a picture with her. Her...
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