What’s not to Love about Jozi?
BIG Major Big ups to the positive and groundbreaking project from our family at Love Jozi for their multi-cultural campaign launching their next range of t-shirts entitled “The Xenocentric Range”. Love Jozi tackles the tough Xenophobia issue from a positive, creative and urban angle, capturing the images of 13 so-called ‘foreigners’ who Love living and working in Jozi and asking them to sum up their love for the city. Thinking about leaving Jozi? Read about the campaign below and make sure to get to the the Love Jozi exhibit taking place throughout August, (you can also click on the pics below to see them close up). Oh, and don’t forget to wear your Xenocentric t-shirt proudly and support our city and ALL it’s beautiful people. If you have doubts in Jozi, try again. Represent! Love Jozi: The Xenocentric Range is on exhibit at TBWA\Hunt\Lascaris from Friday 1 August until Friday 29 August. TBWA\Hunt\Lascaris 51 Wierda Road West Wierda Valley Sandton Tel: +27 11 3223100 Why Johannesburg? Why would you rather live here than in your own home city? What’s so interesting about this place? These were some of the questions that Love Jozi asked their models before they posed for the camera showing off the brand’s 9th range of t-shirts. Responses ranged from “strangers say hi here” to “it’s both dark and light at the same time”, “it makes me feel alive every single day” to “it’s my classroom”. The prerequisites for modeling for The Xenocentric Range were simple: you must have moved to Johannesburg as an adult out of a personal choice (and definitely look hot in a t-shirt). Exploring the reasons for foreigners’ preferences for our ideas, our stuff, our styles and our headspaces was both enlightening and...
Joburg Fashion Week:Carducci Men- Slick
THE CARDUCCI MENS RANGE DROVE JOBURG WILD, as well as our Vincent Zondo, who was inspired to get married! As I sat in the front row of the Carducci show, I had to confess, I am a Carducci man. I couldn’t help but notice the overwhelming excitement of the people around me and its then, when I knew that I was not the only one. Celebrities like Stone from the popular afro-pop Bongo Maffin group, the Kwela-Tebza boys and MXO were present and very excited about the show as well – I could tell. The Carducci brand has successfully managed to distinguish itself in the mens market by dressing some of South Africa’s popular music icons. This move is definitely getting them the attention they deserve, in my opinion, it’s truly robust and fantastic brand positioning. While most of their competitors in the fashion industry are still battling with this concept, Mark Gooding and his edgy design team continue to make big strides.SPRING HAS SPRUNG COLOURFULLY What would a spring/summer collection be without colour? The bold and colourful summer looks with turquoise and yellow colours as well as the floral detail and prints dominated this range. Nothing understated about which season we’re heading towards… I loved how they played with the shoes and belts in this range. THE CLASSIC SUITS This is the thread that holds everything together for Carducci. I personally loved the suits from this collection, very chic and yet quite classy. Also the way the suits were styled, giving a fabulously relaxed and stylish twist to the classic suit – with the shift from ties to cravats and from traditional belts to cummerbunds and hats, as well as a play on colours giving a sense of character to this years men’s collection. Goodness, I think I might have finally found my wedding suit. By Vincent Zondo – Br@nd Publicist Images Courtesy of Johannesburg Fashion Week. Photographer: Simon...
Joburg Fashion Week:Carducci Women- Divine
Our fabulous fashion review continues from our man on the scene, Vincent Zondo – join him as he celebrates sublime garments and run-way collections from the Joburg fashion week. Now, for my next collection review from has to be the edgy brand that is lead by Mark Gooding – Carducci. The Carducci fashion house has been making boldly noticeable strides within the SA’s fashion circles. It was zesty and so classy which was very true to the essence of the brand as we know it. THE WOMENS COLLECTION: Drawing inspirations from the 40’s looks, style as well as glamour, this was an inspired collection beyond measure, totally nostalgic. It represented a time when style and opulence were central to all women of substance. I loved the accessories used in this collection, and after the show, I was told by the designer himself that all the fabulous accessories: rings, the stunning two-tone colour shoes and hats were created and tailored for this year’s collection. A very romantic collection with a powerful injection of nostalgic flair- divine…I say. By Vincent Zondo – Br@nd Publicist Images Courtesy of Johannesburg Fashion Week. Photographer: Simon...
Love Jozi’s extended its family
Iconic Jozi t-shirt brand ‘Love Jozi’ are over the moon to have found a place to ‘call home’ in one of Johannesburg’s most vibrant (and one of our personal favourite) communities, Soweto. The place, Thesis in Mofolo Village, home to and of the Thesis fashion label, a youthful brand ingeniously tailor-made for the people of Soweto, ‘providing quality at affordable prices’. It’s the brainchild of five creative youths from Soweto who put their talents together and came up with the clanger of a concept. Thesis is the only stockist that supplies the Love Jozi classics from 2 years ago – ranges 5 and 6. We’re really excited for the socio-politically inspired “Xenocentric Range” launching next week as an exhibition – make sure not to miss it – click here and read more below on both brands. In a Represent exclusive interview, Brad Kirshenbaum, creator of Love Jozi, got up close and personal with his new extended family: BRADLEY KIRSHENBAUM: So Mangi told me you guys were hectic at the moment? NOMBULELO HLOMO: We’re working on our spring/summer 2008 range, we’re hectic but we’re coping… BK: I’m also hectic, but good-hectic like you. NH: What you working on? BK: Also my new range. NH: Are you showing it at any of the Fashion Weeks coming up? BK: NO, never, Love Jozi isn’t a fashion label! NH: Yes it is, what is it then? BK: A design brand! NH: OK BK: What is Thesis? NH: We’re a fashion label. We are taking part in the Joburg Fashion Week, that’s where we will be launching the new spring/summer range. BK: That’s great. Isn’t that at Montecasino? NH: Yes. So where do you show it then if you aren’t a Fashion Label? BK: I’m having an exhibition of the new range. NH: Oh ja we got the invitation to the launch, thanks. BK: So I’m really glad you guys are stocking my Tshirts now. NH: Cool. They are coming alright, our customers are crazy over the Black Coffee T’s and the Love Jozi T’s, especially the girls. I think they are going to do really well in summer. BK: Who are your customers? NH: Cool people from different places in and around Soweto, the East rand, Pretoria, all over. We don’t sell anywhere else though, looking into it. BK: I’m sure lots of people would want to stock Thesis. NH: Thanks – I hope so! BK: See you at the launch! Love Jozi presents its first exhibition launching Range 9 :The Xenocentric Range. TBWA\ HUNT\LASCARIS 51 Wierda Road West, Wierda Valley, Sandton. Open during office hours from Friday 1 August – Friday 29...
Not in Our Lifetime Concert Give-away
Get your party gear on, take back the city and officially make your pledge to the “Not in Our Lifetime” pro-African initiative taking place in Newtown Park next . It’s all about bringing musicians together from across Africa to mobilise citizens to continue to make a difference in our communities and to encourage the positivity we all share about our glorious continent. It’s chipile at R50 but leave your shisanyama’s at home as there will be stalls providing everything you need… We have two double pairs of tickets to give away, simply email editor@represent.co.za with your name, ID number, contact number and email address, and answer the question: Name two of the presenters of the ‘Not in our lifetime Concert’ to be held in Newtown on 3 August. Send your entries before the 31st July and remember. Read all about it below… All in one day for “Not In Our Lifetime” concert – tickets now on sale! MTN SA is proud to announce that it is to sponsor the “Not in Our Lifetime” concert to be held at Newtown Park in Johannesburg on Sunday 3 August 2008. The concert is the second phase of an awareness, educational and fund-raising initiative that was launched on 9 July. ‘Not In Our Lifetime” , which is driven by music, is aimed at spreading a positive message about South Africa and the African Continent. MTN SA is the founding Corporate partner of the initiative. Says Pieter Verkade, Chief Marketing Officer for MTN SA: “MTN has come a long way since its inception and is today the biggest mobile telecoms provider on the African continent. We recently launched our 2010 FIFA World Cup™ campaign, One Spirit One Africa, so we are very happy to celebrate this great continent through one of its strongest roots and one of our passions, music.” The concert line up includes Lungelo, Teargas, MXO, Slikour, Necessary Noize (Kenya), Danny K, DJ Sbu, Kwela Tebza, Tuks, Tic Tac (Ghana), KB, Kalibrados (Angola), Pro Kid, HHP and DJ Cleo. MC’s for the event includes Thomas from Metro FM, Lee from Yfm and Shugasmakx. The concert is about bringing artists from across Africa together to share one stage and unite in pledging their support to changing the world around us. It will take place at Newtown Park (adjacent to The Bassline ) in Newtown. Tickets, priced at an affordable R50 each are only available through Computicket. All proceeds from ticket sales will go towards the “Not In Our Lifetime” initiative. Gates open early from 9am until 6pm for a full day line up of incredible artists who support the initiative. Refreshments and food...
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