AxeJet – a playboy mansion in the sky?
I love a campaign that starts off with teasers, like this new campaign for the cheeky AXE brand. I always leave the Sunday Times travel section for a Tuesday or Wednesday read and hence today on this fake Sunday aka Human Rights day morning, I decided to pick up the paper and see what exotic destinations are going for a bargain. And then I spotted the Axe advertisement. It’s on page 14 and pictures a luxurious first class area in a plane with gorgeous air hostesses offering drinks, massage and pampering in a jacuzzi. The byline is “Coming soon… An airline that goes all the way.” http://www.axejet.co.za/ So obviously we popped on over to the site. Any campaign that offers an outsider’s chance at free travel never mind luxurious first class, is a campaign for us – we believe firmly in the “if you’re not in you can’t win” mentality. At the moment all you can do is give them your details. You then receive an email that says “welcome player” thanks you for signing up and tells you that you will find out as soon as the new website launches. Let’s hope this teaser does not let us down and becomes another boring datacollection exercise… advertisers you know who you are. Now we can’t imagine that this deodorant brand has actually started an airline – particularly a luxurious one. Our guess is that its an online campaign like a lot of recent campaigns that offers a ’round the world flight with 10 of your friends’ or ‘a playboy mansion in the skies’ or ‘a luxurious first class flight to Sweden’ or something like that. But it’s clearly more targetted at boys (and I use “boys” with meaning.) Oh well, guess we’ll find out soon. For now, SIGN UP with Inge...
We will be back!
