YFM adds brains and diversity to the mix
Since Editorista has been back in Jozi we’ve been cruising the dial in our car listening to each radio station’s 2011 voice, wondering who we’ll program into our lives as our 6 radio stations of choice…6 buttons, 6 choices. We can confirm that the 6 this year include, believe it or not, SAFM and 702. Oh yes, there comes a time in your life when your mind gets excited about big people’s talk and you actually feel inclined to get involved in the debate… we’re late starters, better late than never. We need lots of healthy, rigorous debate, it’s what makes a democracy and radio is the ideal seedbed for shaping and influencing an audience. BUT, we still want to know where we can go to get the soulful urban sounds that bring that fuzzy Friday feeling driving on a highway, and we have to say at the moment it’s a tie between YFM and 5FM. What does this mean? It means that 5FM has changed, and that their playlist has softened and souled out – we’re delighted to call it home when there’s no bubblegum playing. And YFM, well they seem to have found a niche, we’ve outgrown them a bit, but we can always switch if there’s no music playing and the conversation is twee for us… Me thinks there is a station missing here somewhere. Between the YFM/5Fm and those other stations for oldies… although we’re still due some timeout listening to MetroFM who’s hovering over 5th place. What are we looking for in a station? Humour, intelligent conversation, an opinion and stance, great music – MOST of which should be homegrown, some nation building in whatever way possible that still entertains – i.e. youth stations through promoting the diversity and creativity of our youngstars and of course, some gossip, but only local. Two things that are going to make us reprogram the dial this year? Bowing down to overseas celebrities who have done NOTHING to achieve their fame and who offer NOTHING to our young society… And stations that play mediocre music and have mediocre opinions and that don’t make every on air second count. We’ve been tracking radio line up changes for years on Represent- I can’t remember which academic said it, but there are more radios than mattresses in South Africa. So anyway, we’re happy to see YFM’s new line up represents the diversity of our youth (Welcome, Bryce) and that they’re bringing in some brains to the line-up (law graduate Zama) … we’re sorry to see the iconic legendary Dj Oskido leaving the stable, but we have no doubt he’ll find a...
Ligwalagwala’s big bash
They’ve had a fabulous brand makeover and they’re turning 26 – two good reasons to throw an almighty bash in the gorgeous province of Mpumalanga. Plus they’re also one of SA’s fastest growing radio stations and they have a new DJ lineup… the party looks to rock – catch top artists on stage at the all day bash including DJ Oskido, Black Coffee, Zonke and Tina, Skwatta Kamp, Slikour and Lvovo, Kelly Khumalo and Bantu Soul. Read more below: Get ready to be blown away as we count down to the long anticipated Ligwalagwala FM 26th Birthday Bash. Taking place on Saturday 5 April, at the Lowveld Show Grounds from 9am you are assured to dance until you drop. This explosive celebration will not only focus on the 26 years that we have been on air bringing you mind boggling entertainment, it will also unveil the new DJ line up with an introduction of some of South Africa’s top personalities joining the station in April, and the revamped of the new logo and positioning. It will represent the positive afro-urban lifestyle without apology. With this new look and feel Ligwalagwala FM plans to revolutionize its Birthday celebration by bringing you hard hitting, flabbergasting entertainment. Put on your dance shoes as we leave you dancing the night away with our spectacular line-up. Featuring sounds from South Africa’s top entertainers, Durban Poizin, Malini, DJ Bongs, Mandoza and Pitch Black Afro, Pro Kid, DJ Sbu, Mpumalanga’s finest DJ Sdunkero and Nhlanhla. And as you remain spaced out with all this entertainment, the music takes you to more pulsating sounds with DJ Oskido, Black Coffee, Alaska, Spikiri, Zonke and Tina,Skwata Kamp, Native Squad, Slikour and Lvovo, Kelly Khumao, 3Sum, and Bantu Soul and Ligwalagwala FM’s Shabba. “We are very excited about our new brand positioning and logo refresh for the station, we have been working very hard behind the scene, doing extensive research and consulting with our listeners and advertising partners. The brand positioning will be complimented by our new refreshed on air offering”. Says Mfundo Ntsibande Marketing Manager. This staggering line-up will certainly place this event on the calendar of all events. Be there to witness this...
5FM seriously shifting gear
Last time we checked spring was not on it’s way, but it seems clear that 5FM are cleaning out their closets and souping up their wardrobe for Autumn. Here’s the new line up: Grant Nash and Anele Mdoda, who have shaken up 94.7 Highveld Stereo’s weekday evenings for over a year with their sassy style, will be moving over to 5FM in April. From 1 April, Grant and Anele will be filling the weekday 12 noon to 3pm slot previously occupied by the F&Martinengo Show. Their easy-going style has proved a hit with Joburg audiences, and they are excited about continuing their successful on-air partnership on a national platform. “My love for radio started with 5FM and clichéd though it may sound, having grown up listening to the likes of Alex Jay, Mark Gillman, Ian F and Sasha, and now having an opportunity to continue the legacy they have created is a real dream come true,” says Grant. Adds Anele, “Radio is a passion for me, and this is an exciting opportunity to make radio – and friends – on a national level. We look forward to being part of the Power of 5.” The hugely popular Gareth Cliff still hosts the essential breakfast show Monday to Fridays; and there will be no more sleeping late for Sasha Martinengo, who goes solo and moves to Elana Afrika’s 9am to 12 noon weekday slot. After newcomers Grant & Anele is the Big Dawg, DJ Fresh who still rules weekday afternoons on 5FM for an extra hour, now from 15h00- 19h00. Completing the new look week day line up is Koula who will step into Nicole’s kitten heels, presenting the 7pm to 10pm show Mondays to Thursdays with Sureshnie Rider taking over the reins of the 10pm to 1pm slot weekdays. But it is 5FM weekends that get a major new facelift! Elana Afrika is taking over the weekend breakfast show between 7am and 10am on Saturdays and Sundays, alongside Ryan O’Connor of Good Hope FM fame, who will also continue to present The Fastlane, his afternoon drive show on Good Hope FM. “It will be like having both a mistress and a wife!” quips Ryan, regarding his dual responsibilities with the two SABC stations. “I’m going to be enjoying the best of both worlds and although I love still chewing the fat with my fellow Capetonians, I’m really looking forward to meeting listeners from all over the country at 5FM.” Breakfast will be funny, frantic and completely fresh. Poppy Ntshongwana will follow on from the new breakfast team on Saturdays with Total Request Live and another newcomer to the station...
YFMs FIRST LADY PABI MOLOI
Young but experienced and on an upward move, this lady is a force to be reckoned with. At the age of just 22 Pabi has achieved more than others do in their whole careers! She began her journey in the industry at the tender age of 3 with several TV commercials and print ads. (It’s difficult to resist such a CUTE face!) She then moved to present KTV on Mnet for several years. She made her nationa…l TV debut on SABC 3’s Play TV and also presented several shows for SABC slots. She has recently stepped into the shoes of DJ Fresh, taking over the breakfast slot on YFM and is rocking it only the way she can! Her career in radio started on Highveld Stereo by winning a competition that was ran in Gauteng. where she was chosen from thousands of entrants. She then moved to Metro FM to do the morning weekend slot. As if that’s not enough, she also sings and has featured on several artists CD including Skwatta Kamps Slikours Ventilation album. “But wait, if you call now, we will include the fact that she also acts” on several SABC shows doing small appearances from time to time! She is currently shooting a TV show for SABC (watch that space!). THE CHAT Date of birth: P.M – 18th of January 1984 Siblings: P.M – One brother – TOO CUTE FOR WORDS! High school attended: P.M – Sacred Heart College and The National School of the Arts (STD 6) Worst subjects at school: P.M – Mathematics and PT! Any sporting talents? P.M – Got a red card in my first soccer game. I wasn’t aggressive, the other team just played crap. So, No! What are your greates achivements? PM – Managing to keep it together and passing mathematics and PT Your best possession? P.M – My mind What are the challenges of being so young in this industry in your position? P.M – I find that people expect me to be fully rounded and grown up and centered and in actuality, I’m a kid sometimes. I’m still figuring myself out. Where do you go for solitude from your hectic life? P.M – I’m very fond of the solitude of my room. I like to lie in bed with glossy mags, novels, good wine and dvds. I also take really long bubble baths. I’m a scent fanatic so if things are really bad, I go perfume hunting. On the scale of 1 – 10 how cool do you rate you are? P.M – Who Knows?!?! Some days I’m and 9, some days I’m a 2. What do...
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