Represent ♥’s Everyday Tweeple – Meet @MelanieMinnaar
Je vous présente number 3 in our (newish) series Represent ♥’s Everyday Tweeple– @MelanieMinnaar . Inspired by tweets in our stream that made us want to know more about the hearts and minds behind the 140 characters… Meet Melanie Minaar, she shares some fabulous insights with us… we most hearted finding out about the local term SABC… South African Born Chinese… I’ll leave the rest for you to discover. Sharpile Melanie! Don’t forget to follow Editorista on @sisiwami to find out who’s next in the series… It’s another dude… Twitter Bio: Head IMC at Standard Bank, mom to archangels Michael & Gabriel, wife to an IT networking consultant. Part of the Chinese diaspora – rooted in Africa. What is IMC and what is a day in the life of the Head of IMC at Standard Bank? IMC is a marketing management philosophy that advocates integration of business and marketing, as well as of the various marketing disciplines. In my position at Standard Bank it stands for ‘Integrated Marketing Communication’ and my role is to primarily ensure synergy of messaging across traditional and emerging/digital media channels, and secondly to optimise how we implement campaigns across the new media spectrum. Marketing Ops and development of the group wide creative look and feel also fall under my responsibility. A typical day is filled with meetings, meetings, meetings, teleconferences and presentations – all necessary as we operate globally and need to keep use our time effectively to communicate with our non-South African based colleagues and agencies. In between these diary-fillers, there are campaign deadlines to be met – approvals or direction is sought and provided by a network of advertising, online and studio managers. There is always much to learn when you work for a company like Standard Bank – whether it be about growing your marketing skills, financial service industry acumen or general knowledge about the countries which we operate in. I am currently enjoying maternity leave so no deadlines other than the next episode of Girls of the Playboy Mansion to look out for… How would you summarise your nearly 5000 Tweets? A fellow Tweeter asked me if I had OCD after seeing all my Tweets in their timeline! Sadly, that is how I would describe my online and offline habits. Once I find something that I enjoy, I give it my all. Knowledge and information sharing is key to who I am so my Tweets are predominantly about passing on useful information across a broad range of topics and also engaging in conversation whether it be social or on a topic where I can contribute. It’s been a great...
We will be back!
