“Together” the anti-X advert
The cheesy and wobbly “Together” soundtrack suggests it’s been thrown together quickly – it’s a pity as it weakens the desired ‘pull factor’ needed for the potency of the message, but it’s great to see a selection of famous faces standing up for one people, one continent. We’re just wondering where the diversity is. Ma Lilian Dube brings in some OOMPH, she certainly has the strongest most believable presence and Lira the best singing voice… and is that Louise Carver we hear and see shakily representin’ in the background? Nevertheless, we need all hands on deck, so good on Leo Burnett, SABC and Mind Fox for moving fast. “Anti-Xenophobia, Dr. Khumalo, Lillian Dube, Lira, Pabi Moloi, Nthati Moshesh, Zonke, Louise Carver, Timothy Maurice Webster,Lebo Motsoeli,Sophie Ndaba, Sonia Sedibe, Bonnie Henna, Fezile Makhanya, Public Service Announcement, PSA Johannesburg, Leo Burnett, Mind Fox Productions” Watch the video below.
[youtube]http://www.youtube.com/watch?v=enDSkfO6rMA[/youtube]