Social media response time a concern from the Millennial generation.
Havas worldwide conducted a research survey tracking consumers use of digital technology, it primarily focused on the emerging paths to purchase around the world. The survey as detailed, was conducted with 10,219 adults in 31 countries representing a combined population of more than five billion.
Their findings prove worth a read for local South African and African brands/businesses as they continuously branch in to these platforms to reach their consumers. In bullet point we analyse two of their findings and shed a light in local context.
- As e-commerce extends to mobile technologies, growing numbers of hyperconnected consumers are making smartphones a regular part of their purchasing processes.
Many statistics show that the digital community in Africa is growing rapidly as well as emerging markets and more consumers are waking up to online interacting with their brands in real time like style.
- Many consumers are using multiple devices for their e-shopping.
e-shopping is growing fast in Africa, this includes prepaid electricity, ordering pizza and so forth. This isn’t a new trend but a booming convenience when it comes to saving time, online shopping is growing fast in emerging countries like South Africa.
With an estimated growth in the 31 countries surveyed, many were looking for a quick response time from brands interaction on social networks and Twitter came in the lead below Facebook in terms of contact and response. So to all S.A brands, a quick response time is seen as a fast gateway for consumers to shop with you or even go to your shop for physical interaction. Will we see a similar survey detailing the same in South Africa?
For more information on the complete results of the survey visit: http://www.havasworldwide.com/
